E-Force: Entertainment Logistics & Distribution Company Berths

After much anticipated preparations and underground work, a team of dynamic and very creative Nigerian entertainment players have officially launched a mega distribution platform eForce Entertainment, the newest entertainment company in Nigeria, to the general public.
The new outfit headed by one of Nigerias very best creative entrepreneur and movie promoter, Sola Fajobi, is a hi tech entertainment brand offering music production, movie production and distribution, promotions, artiste management and war against the dreaded piracy.

eForce Entertainment according to Sola FAjobi was esterblished to help our artiset realize and promote their God given talents and also reap the fruits of their labour.
According to Sola Fajobi, With a Population of 160million People, how can a good Nollywood Movie not sell more than 50,000 Copies? Aside Piracy, the major challenge facing the Creative Works Industry in Nigeria is an effective Distribution Model that allows target to access the Original Works of their Favourite Artistes within Week One of Release. 

Our Goal therefore is to ensure that we create the best Distribution System that will fill this gap, deliver quality content to people at their touch-points at the best rate and thereby gradually reduce the motivation for Pirates.
Adding that, “eForce Entertainment Company is a New Mega Distribution Platform that provides Easy Access to Entertainment & Creative Works like Audio CD, DVD, Nollywood Movies in DVD, Decoders, Tickets to Events, Books & Other Entertainment Products to Consumers across Nigeria.

eForce officials expect this new development to improve investor confidence and widen its customer base. In addition to this, eForce stores will now stock first grade and quality at its best of movies and music works like you have never experienced in the past”.
Speaking further on this new development, Mr Biodun Awoyale, the Executive Director (Business Development), speaking at the Media Unveiling emphasize that the channel through which many promoters disburse products could be one of the major reasons for disturbing effectively.

“Here at eForce Entertainment, our distribution channels is like no other. 
20,000 E-Force Outlets: Our Retail Partners that sells & merchandise out stocks – We are launching with 5,000 Outlets
25,000 Mobile Sales Force Team: Young People who understand their local areas and the people take the stocks around to their Customers at Home or Work Place.
500 Activation Team Members & 20 Branded Buses: Several Activation and Sales Promoters takes new stock to High Human Traffic Points and Promotes it for People to be the first to buy and Experience the works
The Hubs: E-Force Mega DVD Stores in each State Capital [Starting with 5 in Lagos and 5 on other Southwest States]. Imagine a whole building filled with DVD’s and selling wholesale and retail with Mini Hubs in every town serving its people with 20 Minivans and 40 Motorcycles”.
According to Fidelis Ducker, the executive director (Partnership) who also outlined the major challenges as they see it as;
“ Effective Distribution Framework that enables interested buyers get easy access to Latest & Original Nollywood Movies at the right price and at their convenience.
Good Quality Content, Very Well Promoted to the target Audience using all Relevant Media Touchpoints”.
‘We love to go straight to the point. We are simply a BeSpoke Distribution & Logistics Company that Connects Entertainment, Literary & Creative Works to Nigerians Nationwide at their Touchpoints. In One Year, we aim to become the Biggest Entertainment Works Distribution Company in Nigeria with more than 20,000 Sales Outlets, in 20 States/Hubs selling DVD’s, Audio CD, Books, Decoders, Special Recharge Cards and all other Entertainment Related Merchandises to People that require them wherever they may be’ he assures.

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