Dynamic pan-African satellite TV network Kwesé, part of Econet Media, has inked an exclusive broadcast deal which will see the addition of TV One content to its programming. With a brand promise to represent the best of African American culture and entertainment – past, present and future, TV One content soon will be available to Kwesé TV viewers across the continent. The addition of TV One programming adds a broad range of real-life and entertainment-focused original programming, classic series and movies.
“We are always looking for fresh, rich and entertaining content to add to our line-up, thus the addition of TV One to our bouquet is great feat,” says Econet Media President and CEO, Joseph Hundah. “The network’s compelling and distinctive programming will help broaden and strengthen the diversity of our international content offering. We are confident TV One’s high-quality and well-rounded content will captivate viewers across the continent.”
The three year partnership will see in excess of 25 of TV One’s most popular titles and series, including When Love Kills: The Falicia Blakely Story, Love Under New Management: The Mikki Howard Story, The Black List and sitcoms Born Again Virgin and Love That Girl.
“We thank Kwesé for its partnership and commitment to offering their consumers an opportunity to experience the best in African American culture and entertainment,” says Michelle Rice, TV One’s Interim General Manager and EVP, Content Distribution and Marketing. “We are delighted that Kwesé TV viewers will now have access to TV One’s robust slate of informative and entertaining original programming created with the urban audience in mind.”
For more information about TV One’s programming, visit the network’s companion website at www.tvone.tv and catch clips and promos on its YouTube Channel. TV One viewers are also encouraged to join the conversation by connecting via social media on Twitter, Instagram and Facebook (@tvonetv) and using the hash tag #Represent.
Kwesé TV’s satellite service is currently available in Ghana, Zambia, Rwanda, Lesotho, Botswana, Kenya, Nigeria and Uganda with plans to expand the network across the continent.
To subscribe to Kwesé’s pay TV network visit www.kwese.com for more information.
ABOUT ECONET MEDIA
A subsidiary company of the globally networked Econet Group founded by Executive Chairman Strive Masiyiwa, Econet Media is a dynamic content business driving the development of Kwesé, a fresh new television brand. Created for Sub-Saharan African audiences, Kwesé is inspired by the ‘TV everywhere’ revolution. As such, a range of Kwesé products will be made available on satellite and internet based platforms, including video-on-demand and mobile options.
Focused on providing premium, affordable, exclusive viewing, Kwesé products will offer sports, music, movies, series, kids, lifestyle, faith, news and other programming. Consumers will also benefit from the infrastructural strength of Econet Media sister companies, Liquid Telecom and Econet Wireless. Their expertise and capacity in the areas of mobile and fixed telephony services, broadband, internet, satellite and fibre optic networks will be utilized to establish Kwesé products. In addition, Econet Media has invested intensively to build its own operational assets.
ABOUT KWESÉ TV
Kwesé is a Pan-African entertainment company, the newest kid on the block redefining TV in Africa. Premised on the concept of TV everywhere and anywhere, Kwesé is revolutionising the media industry on the continent by catering to the changing needs of today’s globally connected African viewer. This fresh new television brand is part of the Econet Media stable, a subsidiary company of the globally networked Econet Group founded by Executive Chairman Strive Masiyiwa.
Kwesé aims to change the face of African broadcasting by providing premium, affordable, exclusive viewing choices, that include sports, music, movies, series, kids, lifestyle, faith, news programming and so much more. Kwesé prides itself in being innovative and disrupting the current media landscape in Africa, offering the very best in local and international content. Kwesé’s product offering is available on satellite and internet based platforms, including video-on-demand and mobile options. African consumers also benefit from the infrastructural strength of Econet Media sister companies, Liquid Telecom and Econet Wireless. Their expertise and capacity in the areas of mobile and fixed telephony services, broadband, internet, satellite and fibre optic networks have been utilized to establish Kwesé products.
Visit www.kwese.com for more information.
ABOUT TV ONE:
Launched in January 2004, TV One serves 59 million households, offering a broad range of real-life and entertainment-focused original programming, classic series, movies and music designed to entertain and inform a diverse audience of adult black viewers. The network represents the best in black culture and entertainment with fan favorite shows Unsung, Rickey Smiley For Real, Fatal Attraction, and The NAACP Image Awards. In addition, TV One is the cable home of blockbuster drama Empire, and NewsOne Now, the only live daily news program dedicated to black viewers. In December 2008, the company launched TV One High Def, which now serves 14 million households. TV One is solely owned by Urban One, Inc., formerly known as Radio One, Inc. [NASDAQ: UONE and UONEK, www.urban1.com], the largest African-American owned multi-media company primarily targeting Black and urban audiences.