Brand Journalists’ Association of Nigeria has gone into a partnership
with frontline media Marketing Firm Katunga Media to provide a robust capacity
building platform for its members. This partnership came as a result of the
very strategic need to better equip its members as they support Indigenous
brands in their quest for market leadership.
According to him, ‘’This has become imperative as a result of the
increasing preponderance of social media and its characteristic seemingly
uncontrollable nature in the effective management of Brand reputation.’’
Mr. Edgar added that as part of the trainings, top players in the
identified fields both local and international would be involved in knowledge
and experience sharing sessions which would further expose participants to the
very best of international practices in brand Journalism.
In his own contribution, Mr. Goddie Ofose, Chairman of Brand
Journalists’ Association of Nigeria reiterated the vision of the Association as
a strong partner in the growth process of Nigerian Brands hence the need to
continue to foster continued interactions between its members and players
within the economic space especially those whose main task it is to protect and
ensure the growth of these brands.
This initiative has been endorsed by the Lagos Chapter of the Nigeria
Institute of Public Relations (NIPR).
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