Coca-cola's head of sustainability Bea Perez
Executives from The Coca-Cola Company joined an international gathering of more than 3,000 leaders from business, government and civil society this week at the 50th annual World Economic Forum in Davos, Switzerland.

Chairman and CEO James Quincey and Chief Communications, Public Affairs, Sustainability and Marketing Assets Officer Bea Perez led the Coca-Cola delegation.

Here are highlights from some of their media interviews in Davos.
Coca-Cola CEO James Quincey said he is feeling confident about the state of the consumer in 2020, even as trade tensions and concerns about sluggish economic growth continue.

"You walk around Davos and there are some sectors that are feeling the pressure coming out of 2019 and into 2020 — more on the manufacturing side, some of the big trade sectors," Quincey said on CNBC's "Squawk Box" on Wednesday. "But the consumer seems to be robust around the world — yes, ups and downs, but they're doing pretty well."

The firm, which is one of the biggest producers of plastic waste, has pledged to recycle as many plastic bottles as it uses by 2030.

But environmental campaigners argue many Coke bottles would still go uncollected and end up in landfill.

In the war on plastic is Coca-Cola friend or foe?
The drinks giant produces about three million tonnes of plastic packaging a year - equivalent to 200,000 bottles a minute.

In 2019, it was found to be the most polluting brand in a global audit of plastic waste by the charity Break Free from Plastic.

But speaking at the World Economic Forum in Davos, Ms Perez said the firm recognised it now had to be "part of the solution".

'Accommodate consumers'
Coke has pledged to use at least 50% recycled material in its packaging by 2030. It is also partnering with NGOs around the world to help improve collection.

However, Ms Perez said the firm could not ditch plastic outright, as some campaigners wanted, saying this could alienate customers and hit sales.

She also said using only aluminium and glass packaging could push up the firm's carbon footprint.

"Business won't be in business if we don't accommodate consumers," she said.
"So as we change our bottling infrastructure, move into recycling and innovate, we also have to show the consumer what the opportunities are. They will change with us."

Ms Perez said she respected the idealism of youth activists, such as 19-year-old campaigner Melati Wijsen, who with her sister Isabel, convinced the island of Bali to ban single-use plastic bags, straws and styrofoam last year.

Such plastics were clogging up the seas around Bali, harming marine life.
Ms Perez also said she agreed with calls for Coca Cola to reach its environmental goals sooner than 2030 - although she would not say whether she would step down if the plans failed.

"We have to reach this goal and we will - there's no question."