Nike was founded in 1964 and since then has become one of
the biggest brands in the world. In 2020 Nike’s brand value increased by 6%
compared to 2019 to $34.4B making them the 15th most valuable brand worldwide.
This is a 151% increase from its brand value of $13.7B in 2010.
In the first half of 2020, Nike recorded over 43% of its
revenue from North America which totalled $14.5B the largest out of their
distribution regions.
The second-largest region for Nike was Europe, the Middle
East, and Africa with revenues that amounted to around $9.35B. Greater China
alone was their third largest region with revenue of close to $6.7B. Its
smallest source of revenue is the Asia Pacific & Latin American region
where Nike recorded revenue of $5B.
Adidas meanwhile only received 24% of their revenue from
North America compared to 34% from Asia-Pacific. Revenue from the Asia Pacific
region amounted to almost $2.8B in the 1st half of 2020 which is the largest
out of all their operating regions.
Its next largest source of revenue is Europe with almost
$2.3B or 28% of their total revenue. Revenue from North America is only Adidas’
third-largest source of revenue with almost $2B in the first half of 2020.
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