The feature was one of a number of privacy protections Apple
announced at its annual software developer conference on Monday, the latest in
a years-long effort by the company to cut down on the tracking of its users by
advertisers and other third parties.
Apple's decision to withhold the feature in China is the
latest in a string of compromises the company has made on privacy in a country
that accounts for nearly 15 percent of its revenue.
In 2018, Apple moved the digital keys used to lock Chinese
users' iCloud data, allowing authorities to work through domestic courts to
gain access to the information.
China's ruling Communist Party maintains a vast surveillance
system to keep a close eye on how citizens use the country's heavily controlled
Internet. Under President Xi Jinping, the space for dissent in China has narrowed,
while censorship has expanded.
Apple's "private relay" feature first sends Web
traffic to a server maintained by Apple, where it is stripped of a piece of
information called an IP address. From there, Apple sends the traffic to a
second server maintained by a third-party operator who assigns the user a
temporary IP address and sends the traffic onward to its destination website.
The use of an outside party in the second hop of the relay
system is intentional, Apple said, to prevent even Apple from knowing both the
user's identity and what website the user is visiting.
Apple said it also will not offer "private relay"
in Belarus, Colombia, Egypt, Kazakhstan, Saudi Arabia, South Africa,
Turkmenistan, Uganda, and the Philippines.
Apple has not yet disclosed which outside partners it will
use in the system but said it plans to name them in the future. The feature
likely will not become available to the public until later this year.
IP addresses can be used to track users in a variety of
ways, including as a key ingredient in "fingerprinting," a practice
in which advertisers string together disparate data to deduce a user's
identity. Both Apple and Alphabet's Google prohibit this.
Combined with Apple's previous steps, the "private
relay" feature "will effectively render IP addresses useless as a
fingerprinting mechanism," Charles Farina, head of innovation at digital
marketing firm Adswerve, told Reuters.
It will also prevent advertisers from using IP addresses to
pinpoint a person's location, he said.
© Reuters