Mr Segun Olalandu, Head, Strategic Marketing and
Communications of the firm, announced the launching in a statement issued in
Lagos.
According to him, the service is a dedicated instant
messaging, adding that AIICO is the first insurance company in the country to
deploy the application.
He noted that the new service had in-built features that
enable customers to make an instant purchase or renewal of policies, claims
reporting, products, service enquiries and lots more via WhatsApp, Facebook
Messenger and Telegram.
“Ella is available 24/7 and the interactive chat box
enhances user experience, as it takes on the personality of a young,
intelligent, and efficient customer’s experience manager.
“It helps reduce the time required for customers to purchase
or access customer support service to a maximum of five minutes.
“It also empowers both existing and prospective customers to
chat with AIICO for instant responses any time of the day,” he said.
According to him, the service offers simple, secure, and
reliable messaging at zero cost.
Commenting on the launch, the insurance company’s Managing
Director/Chief Executive Officer, Mr Babatunde Fajemirokun, said the firm’s
customer-centric approach essentially drives the launch of Ella and its
deployment on WhatsApp.
“With over two billion WhatsApp users globally and its
increasing viral adoption locally, we believe it is an appropriate channel by
which we can bring service closer to our customers.
“We understand how technology is transforming the world
today and its impact on the lifestyle of our customers.
“Therefore, we will continue to invest in the best
technology solution to provide our customer with a great experience,”
Fajemirokun said.
He noted that in the heat of the 2020 pandemic and global
lockdown, the company mitigated the impact by deploying technology-enabled
solutions for business continuity.
According to the managing director, the feedback from
customers and the marketplace is why the firm is laser-focused on quality
service delivery, irrespective of daunting challenges.
AIICO Insurance is a leading insurer in Nigeria with over 50
years of delivering quality insurance products and services.
Founded in 1963, the company provides life and health
insurance, general insurance, health insurance and investment management
services, to create and protect wealth for individuals, families, and corporate
customers.