Shot in Lagos and premiered in Ile-Ife, Osun
State on September 11, 2021, the launch of the commercial coincided with the
celebration of the inaugural edition of Goldberg Omoluabi Day in the palace of
His Imperial Majesty, The Ooni of Ife, Oba Adeyeye Enitan Ogunwusi.
Goldberg’s all-new TVC was launched last
weekend to herald the inaugural edition of the Goldberg Omoluabi Day. The word
‘Omoluabi’ might come off a bit strange, but its meaning bears root in the
Yoruba culture and captures the everyday person who puts in the extra effort in
their line of work to gain outstanding results and leave an impact on their
immediate environment. Apparently, this is most of us.
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| L-R: Funso Ayeni, National Trade Marketing Manager, Nigerian Breweries Plc; Kehinde Kadiri, Portfolio Manager, Mainstream Brands, Nigerian Breweries Plc; Sade Morgan, Corporate Affairs Director, Nigerian Breweries Plc; Wasiu Abiola, Head Of Media, Digital, PR & Sponsorships, Nigerian Breweries Plc; At The Launch Of Goldberg’s New TV commercial during the maiden edition of the Goldberg Omoluabi Day at the palace of Ooni Of Ife, On Saturday. |
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| L-R: Sade Morgan, Corporate Affairs Director, Nigerian Breweries Plc; His Imperial Majesty, Oba Adeyeye Enitan Ogunwusi (Ọjájá II), Ooni Of Ife; Bolu Obawole, Head of Brewery Operations, Nigerian Breweries Plc; Funso Ayeni, National Trade Marketing Manager, Nigerian Breweries Plc; At The Launch Of Goldberg’s New TV commercial during the maiden edition of the Goldberg Omoluabi Day at the palace of Ooni Of Ife, On Saturday. |
Understanding its consumer base and its commitment to reinforcing values through culture, the top-performing beer brand on the Nigerian Breweries portfolio places every Omoluabi at the centre stage in the TVC, celebrating their hard work and purpose.
The TVC’s storyline is based on a traditional
Nigerian wedding (Owambe) characterized by the attendance by close friends and
relatives and marked with good food (caterer), high energy music (drummer), and
the charisma of a master of ceremonies (MC) who helms the ceremony like a
captain on a tight ship.
With all three individuals present, the
collective contributions towards making the ceremony a success may be overlooked.
Their contributions are almost thankless. However, if any one of them was
removed from the equation, the ceremony will certainly experience a hitch. A
disaster for any host.
Observing these trends, the Goldberg team
initiated Goldberg Omoluabi Day to celebrate industrious people in their
respective fields. The initiative is a nod to their diligence through hard
work.
So, whether you are stuck in a cubicle doing a
9 to 5, or wandering up and down the perimeter of your workplace safeguarding
it, always remember that all kinds of work have value. Although one may not get
the ‘thank you’ they deserve, the Goldberg brand understands and appreciates
what they bring to the table. In other words: don’t stop.