Up to two dozen people will be hired for the new office in
Lagos over the next few months, aiming to capitalise on newfound demand from
the area.
The India-headquartered company already has “substantial
traction” from Nigeria, with over 100,000 Nigerian students visiting the
platform each month.
This aligns with growing numbers of students wanting to
study in the UK from Nigeria, as the percentage of current students over the
last year has risen by 83% – with over 17,000 now at a UK institution.
“Over the last three to four months, given the very high
organic inbound reach from Nigeria on our platform, we’ve had the chance to
counsel hundreds of students, so setting up ops there was just the next logical
step,” said founder and CEO of Leverage Edu Akshay Chaturvedi.
The company has put their recent growth down to their
“direct-to-consumer approach”, and being able to win trust from universities as
well as registering “high conversion percentages”.
“We are thrilled to have the opportunity of serving Nigerian
students up next,” Chaturvedi continued.
Shubham Bansal, an early employee at Leverage Edu, will take
the role of general manager of Nigerian operations and will be based out of
Lagos where the new employees will be hired. “Setting up ops in Nigeria was
just the next logical step”
It follows their foray into the UK market as they opened a
London office in September, after spending a “lot of time in the UK”.
While we will be helping with their study abroad plans
across the board, a large focus in this first phase will be on the UK and US as
destinations,” Chaturvedi explained.
“Thanks to deeper relationships, we enjoy a fairly seamless
tech-first approach that puts students at the centre of the whole process –
something that is largely amiss in the Nigerian market today,” he added.
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