The filmmaker was unveiled by StarTimes
last Monday.
The endorsement deal reinforces StarTimes
commitment to broader investment in local content.
Femi Adebayo, who enjoys cult followership
in the movie industry, will be instrumental in strengthening the bond between
the brand and its customers.
StarTimes opted to identify with the actor
because of his strong connection with entertainment lovers. StarTimes recently
made a broader commitment to Nollywood with the production of two-hit series,
Ile-Alayo, and Okirika. Both series gained massive viewership on StarTimes when
they were released in December. Ile-Alayo was produced by Femi Adebayo.
Chief Executive Officer, StarTimes, Alex
Jian said Femi Adebayo is an actor who exhibits all that StarTimes, an
affordable digital-TV platform, stands for.
“StarTimes made digital-TV entertainment
available to all homes and has continued to offer unmatched service delivery to
every household, irrespective of income level.
“Adebayo is greatly loved by Nollywood
fans. We are delighted to have Femi Adebayo as our brand ambassador. Over the
years, Femi has continued to add value to our TV screens. We are delighted with
this partnership. We have decided to work with the veteran actor who also
shares our core values in terms of dedication, service, and quality
entertainment.”
On his part, Femi Adebayo said, “StarTimes
offers something tasty. It resonates with the kind of entertainment that Femi
Adebayo always doles out. I am happy to represent the StarTimes brand.”