The new feature comes after Reddit confidentially filed for
an initial public offering in December. The company is aiming for at least a
$15 billion valuation, Reuters has previously reported.
Reddit has 52 million daily users and is a popular online
platform for people to gather in communities, or subreddits, to discuss
interests such as finance, gardening, and fitness.
The Discover tab will let users scroll through photos and
videos from subreddits that are similar to ones they are already a part of. It
is the first new tab on the app that the company has launched in nearly two years,
Reddit said.
During testing, one in five users joined at least one new
subreddit after using the Discover tab, Reddit said in a blog post.
Social media companies have been increasingly gravitating
toward video over the past year due to the viral popularity of short-form video
app TikTok. Facebook owner Meta on Tuesday rolled out its TikTok-like feature
Reels to users in more than 150 countries. © Reuters
.jpeg)
.jpeg)
0 comments:
Post a Comment