Google, whose advertising software helps
publishers generate revenue, bars advertisements from appearing next to content
that incites violence and denies tragic events. It is broadly applying those
policies to the war.
"We can confirm that we're taking
additional steps to clarify, and in some instances expand our monetisation
guidelines as they relate to the war in Ukraine," Google spokesman Michael
Aciman said.
In an email to publishers seen by Reuters,
Google said advertisements would not run alongside, for example, "claims
that imply victims are responsible for their own tragedy or similar instances
of victim blaming, such as claims that Ukraine is committing genocide or
deliberately attacking its own citizens."
Google also bars advertisements that
capitalise on sensitive events and has applied that policy to the war.
Senior Russian officials say Western media
has misreported the conflict in Ukraine, which it calls a "special
operation" to demilitarise the country.
Interfax news agency reported on Wednesday
that Russia's communications regulator had blocked Google's aggregator service
Google News, accusing it of allowing access to what Russia calls fake material
about the military operation in Ukraine.
Many major Western advertising and social
media services have announced new content and payment restrictions around the
conflict, including blocking Russian state media RT and Sputnik in the European
Union.
Earlier this month, Google said it had
stopped selling all online advertisements in Russia. © Reuters
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