Snapchat has now banned anonymous messaging features from
third-party apps that integrate with its platform.
Banning Anonymous Messaging
"First, we will prohibit apps that facilitate anonymous
messaging from integrating with our platform. During our review, we determined
that even with safeguards in place, anonymous apps pose risks for abuse that
are impossible to mitigate at an acceptable level.
While we know that most Snapchatters used these anonymous
integrations in fun, engaging, and entirely appropriate ways, we believe some
users might be more prone to engage in harmful behavior – such as bullying or
harassment – if they have the shroud of anonymity.
Under our new policy, we will not allow third-party apps to
use a Snapchat integration to facilitate communication between users without
registered and visible usernames and identities.
Age-Gating Friend Finding Apps to 18+
Our review was holistic and examined the privacy and safety
of integrated apps well beyond anonymous messaging. Today we are also
announcing that friend-finding apps will not be allowed unless they are
age-gated and restricted to Snapchatters over 18. This change will better
protect younger users and is more consistent with Snapchat's use case –
communications between close friends who already know each other.
As a platform that works with a wide range of developers, we
want to foster an ecosystem that helps apps protect user safety, privacy, and
wellbeing, while unlocking product innovation for developers and helping them
grow their businesses.
We believe we can do both, and will continue to regularly
evaluate our policies, monitor app compliance, and work with developers to
better protect the wellbeing of our community, the company said in a blog post.
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