In 2021, the COVID-19 pandemic persisted with severity worldwide, and the global political and economic landscape became even more complex. In the meantime, violent fluctuations occurred in the prices of both upstream raw materials and international logistics, posing a huge challenge to the business environment. Nevertheless, the industry where the Company is in still continued its expansion as well as accelerated intelligent and technological transformation.
TCL Electronics actively transformed and innovated
under the strategy of “Value Led by Brand with Relative Cost Advantage”, made
breakthroughs in the mid-to-high-end market, expanded overseas markets, and
forayed into innovative businesses and new tracks, which drove significant
growth in its display business, innovative business and Internet business. The
Company’s revenue reached HK$74.85 billion, up 46.9% year-on-year; gross profit
reached HK$12.53 billion, up 29.7% year-on- year; benefiting from the enhanced
synergy effect in various aspects such as production capacity, channel,
research development and brand alongside the core business development, the
Company strengthened cost reduction and efficiency increase. As a result, the
expense ratio decreased by 0.5 percentage points year-on-year to 15.0%.
Due to increase in the prices of raw materials, the
Company’s net profit attributable to owners of the parent from continuing
operations was HK$1.18 billion, which represented a decrease year-on-year.
Nevertheless, with the gradual drop of the price of upstream panels since the
second half of 2021, the Company’s gross profit has continued to rebound since
the third quarter of 2021. Subject to shareholders’ approval, the Board
proposed a final dividend of HK16.70 cents per share, with the dividend payout
ratio accounting for 35.0% of the net profit attributable to owners of the
parent.
The Globalisation Strategy Achieved Remarkable Results While
Display and Internet Businesses Developed with Sustained Momentum
As a global leader in the industry, TCL Electronics seized
the opportunities brought by the era of technological change and Internet of
everything (IoE) and gave full play to its advantage in an integrated global
industrial chain. In 2021, the Company’s large-sized display business (i.e.
smart screen[1] business), small and medium-sized display business, smart
commercial display business and Internet business all achieved steady and
high-quality development.
Global Revenue from TCL Smart Screen Display Business
Increased by 24.3% YoY to HK$49.27 Billion, Ranking No. 3 Worldwide
Due to the combined influence of rising panel prices and advanced demand from the pandemic in 2021, the overall market shipment of global TV sector declined. However, the global market share of TCL smart screen continued to increase to 11.5%[2] in 2021, firmly ranking No. 3 worldwide. Besides, the Company made breakthroughs in the mid-to-high-end market and continued to optimize its product structure, which drove the global sales revenue of TCL smart screen in 2021 to increase by 24.3% year-on-year to HK$49.27 billion, registering better overall sales performance than the industry average.
Meanwhile, standing at the forefront of industry
technological transformation, TCL Electronics continued to lead the trend of
smart and technological large screen display in the world. Relying on its
first-mover advantage in the Mini LED field, the Company achieved significant
growth in the sales volume of mid-to-high-end smart screen. The sales volume of
QLED smart screen and Mini LED smart screen increased by 53.8% and 50.5%
year-on-year, respectively.
In international markets, 2021 saw a growth rate of 7.6% year-on-year in the sales volume of TCL smart screen and an increase of 25.1% year-on-year in the average selling price (“ASP”); the sales revenue reached HK$36.03 billion, an increase of 34.7% year-on-year; and gross profit margin reached 16.1%, which basically remained flat when compared year-on-year.
Seen
from regional markets, the sales revenue of TCL smart screen in North American
markets increased by 24.8% year-on-year. Meanwhile, the market share of TCL
smart screen by sales volume ranked No.2 in the U.S.[3]; the Company continued
to focus on key countries in the emerging markets[4], and the sales revenue in
the emerging markets increased by 38.7% year-on-year. Specifically, the market
share of TCL smart screen by sales volume ranked No.1 in both Australia and
Pakistan; the sales volume of TCL smart screen sustained a high growth momentum
in European markets, with the sales revenue up by 52.2% year-on-year.
In the PRC market, 2021 saw a gradual fallback of panel prices in July after a significant rise. During the year, the Company adopted strategies such as optimising product structure and raising selling prices to actively cope with the rising raw material prices and offset pressure of the rising costs to a great extent.
In 2021, the Company recorded a year-on-year
increase of 36.0% in ASP of TCL smart screen in the PRC market, which drove up
the sales revenue by 2.9% year-on-year to HK$13.24 billion with a gross profit
margin of 18.3%. In the meantime, the Company achieved breakthroughs in
high-end products as the trend of large-sized display products became more
pronounced. The average size of TCL smart screen sold increased by 2.5 inches
from 49.9 inches in 2020 to 52.4 inches in 2021. The proportion of smart screen
of 65 inches and above by sales volume increased by 8.3 percentage points to
27.0%.
Small and Medium-Sized Display Mainly Relied on Top-Tier
Network Operators in Europe and America to Further Secure Business Development
In 2021, the Company’s total sales volume of small and medium-sized display business reached 25.31 million sets, representing a year-on-year growth of 7.5%; the revenue was HK$14.38 billion, up by 29.5% year-on-year. In terms of key global markets, sales volume of the Company’s mobile phones ranked No.3 in Canada, No.4 in the U.S. and No.5 in Australia and Western Europe.
In 2021, sales volume of the Company’s smart Android tablets
ranked No.4 in the world. Specifically, it ranked No.3 in the U.S., No.4 in
Latin America and No. 5 in Western Europe[5]. In addition, the Company launched
a number of TCL 20 Series and 30 Series 5G mobile phones as well as NXTPAPER
Series educational tablets with eye protection feature, which mainly targeted
global top-tier network operators and ranked among the top in sales volume in
European and American markets.
Seized the Opportunity of Rapid Expansion of Video
Conferencing and Forayed into the Commercial Interactive Tablet Market in
Collaboration with Internet Giants
As to smart commercial display, the Company joined hands
with DingTalk and Tencent Meeting ecosystem to seize the opportunity of rapid
expansion of remote video conferencing. During the year, the Company launched
NXTHUB V60, the first Android large screen with DingTalk video conference in
the PRC market, and NXTHUB V61 certified by Tencent Meeting Rooms. The scale of
the Company’s smart commercial display business continued to grow in 2021, with
total revenue increasing by 18.3% year-on-year to HK$307 million.
Revenue from Global Internet Business Continued to Increase
Significantly, Making Greater Profit Contribution
TCL Electronics has been actively developing its home
Internet business on a global scale, striving to provide users with
all-scenario products and services for multi-screen, real-time interaction and
all-scenario smart sensing. In 2021, the Company’s global Internet business
revenue reached HK$1.85 billion, an increase of 49.9% year-on-year.
As to the PRC Market, in 2021, revenue from the domestic Internet business (mainly relating to the business of Falcon Network Technology Group of the Company reached HK$1.49 billion, representing a significant increase of 63.7% year-on-year. Specifically, revenue from Falcon Network Technology Group’s membership business, verticals & innovative business, and advertising business grew by 62.3%, 78.1% and 25.2% year-on-year, respectively.
In 2021, the average revenue per user (ARPU) of Falcon Network
Technology Group reached HK$76.2, up 43.4% year-on-year. Benefiting from
ongoing improvement in software competitiveness, constant expansion in
innovative businesses and greater user stickiness, the number of monthly active
users of Falcon Network Technology Group increased by 11.0% year-on-year to
19.88 million.
In 2021, the Company’s revenue from Internet business in international markets reached HK$359 million, an increase of 11.2% year-on-year. During the year, the Company continued to deepen its close cooperation with Internet giants such as Roku, Google and Netflix, achieved newly-added revenue share from Google platform operations, completed the commercial transformation of TCL Channel, and continued to expand the development space of global home Internet business.
As of the end of December
2021, TCL Channel had already covered 58 countries in North America, Europe,
Central and South America and Asia Pacific, with a cumulative number of 7.05
million users. The Company will continue to launch TCL Channel in more countries
in the future with a commitment to providing users with premium quality
experience and services in every key market.
Continued to Attach Importance to and Increased Investment
in Research and Development (R&D); New Products of Innovative Business Were
Recognised by Multiple Domestic and International Awards
TCL Electronics actively advanced technological transformation in the industry. In particular, it focused on promoting innovation and breakthroughs in fields such as display technologies and intelligent interaction technologies. In 2021, the Company developed top core technology control points surrounding innovation platforms for such technologies as image quality, human-computer interaction, operating system, AR optical design, audio & video, 5G and AI to enhance the overall competitiveness of products and create supreme experience and value for users.
In the meantime, the Company continued to increase investments in the
development of cloud technology and big data platforms and enhanced the
development efficiency of Internet applications to support agile Internet
business innovation. As of the end of December 2021, the Company’s R&D
expenses increased by 52.2% year-on-year to HK$2.48 billion, and the R&D
expense ratio reached 3.3%.
In the meantime, the Company adhered to the innovation-driven development strategy by vigorously expanding innovative business such as smart connection, smart home and all-category sales and marketing. It launched multiple products of the innovative business category including smart glasses, routers, sweepers and air purifiers, to pave the way for development in the new tracks of AR/VR and photovoltaic business.
In 2021,
the Company’s total sales volume of smart connection business grew
significantly by 33.5% to 5.25 million sets, creating a revenue of HK$1.56
billion, which represented a significant rise of 34.2%[6] year-on-year. It is
worth mentioning that according to statistics from TSR[7], the shipment of TCL
mobile routers ranked No.3 globally, of which it ranked No.1 in the European
market.
Great results were also achieved in smart home business and all-category sales and marketing business. Leveraging on its strong brand power and extensive global channel resources, the Company actively launched multi-category products in the international markets, which gained popularity among consumers. Notably, TCL Sweeva 6500 robot vacuum cleaner won the CES “2022 Innovation Award”; TCL Breeva A2 and A5 air purifiers won the German “Red Dot Awards” of 2021.
To maximise the synergy effect, the Company leveraged on
its brand edge and well-established channel network in global markets to
distribute air conditioners, refrigerators and washing machine. In 2021, the
Company’s revenue from all-category sales and marketing increased by 70.7%
year-on-year to HK$6.37 billion. Going forward, the Company will further
leverage on its leading edge in brand and channels to drive the global
development of its all-category sales and marketing business.
In addition, to respond to the national policy of peak
carbon emissions and carbon neutrality and seize the opportunities for green
and clean energy, the Company will leverage on its retail strengths in lower
tier markets and collaborate with Tianjin Zhonghuan Semiconductor Co., Ltd., a
leading wafer manufacture company boasting an integrated supply chain, to
rapidly develop and expand its photovoltaic business, thereby injecting a new
source of momentum for the Company’s growth in the long run.
Looking into 2022, the Company will continue to forge ahead,
adhere to the strategies of “Globalisation” and “Technological Transformation”,
work towards the three visions of “Availability of Display Everywhere,
Possibility of Universal Connection, and Channel Presence Across the Globe”,
and vigorously expand its new track of all-category layout of “intelligent IoT
ecosystem” to provide global users with all-scenario smart and healthy living
services and strive to develop into a world-leading enterprise of smart
terminals.
0 comments:
Post a Comment