Apple is planning to launch its own search engine as it prepares for its annual WWDC event. A tweet from writer Robert Scoble, which appears after a thread summarising the Apple surprises he expects in the coming year, is the source of the speculation.
Scoble stated that the information is based partly on
interactions with informants and partly on deduction. "This is the most
costly product launch of all time", he continued.
Many have speculated that the Cupertino behemoth would
eventually dip its toes in the water due to a lack of competition in the search
business and a long-standing rivalry between Google and Apple.
Although the value of Google Search is difficult to estimate
due to the way Alphabet's profits are reported, we do know that it accounts for
the majority of the company's ad revenue, which was $210 billion in 2021.
If Scoble's information is correct, Apple has decided it
wants a piece of the action. But why now, specifically? According to a theory,
Apple believes that the iOS and Safari install bases have reached critical
mass, allowing it to mount a credible challenge to Google's dominance.
Apple has benefited for years from a partnership with Google
that ensures Google's status as the default Safari search engine (worth an
estimated $20 billion per year).
Apple is also prohibited from releasing a standalone search
tool under the terms of this agreement, according to court documents filed as
part of a recent class-action lawsuit.