Rafael Nadal returns the ball to John Isner during their match at the Italian Open tennis tournament, in Rome, Wednesday, May 11, 2022. (AP Photo/Andrew Medichini) |
Changes approved by the ATP Board also include increased
prize money, all the result of more than two years of negotiations.
The “OneVision” phase one plan hopes to increase profits by
aggregating tournament revenue into ATP Media and the tour’s Tennis Data
Innovations.
“Importantly, this will open up major growth opportunities
in media and data, two highly scalable revenue streams,” the ATP said in a
statement. “Embracing the digital transformation will also shift the tour away
from over-reliance on ticketing, a concerted move seen across many other major
sports.”
Players will receive audited tournament financials for the
first time and “a ground-breaking 50-50 profit sharing formula will align the
interests of players and tournaments in growing the game as partners in
success.”
Starting next year, Masters events in Madrid, Rome and
Shanghai will grow from eight-day competitions to 12 days in line with Indian
Wells and Miami. Beginning in 2025, the Canada and Cincinnati events will
similarly expand.
Prize money at the five expanded events will increase by
more than 35%, the ATP said.
ATP chairman Andrea Gaudenzi called approval of the plan “a
game-changing moment for the tour and a huge collective effort across our
sport.” -AP
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