More than 30 signatories including advertising bodies have
signed up to the updated Code of Practice on disinformation, the European
Commission said.
The signatories agree to do more to tackle deepfakes, fake
accounts and political advertising while non-compliance can lead to fines as
much as 6 percent of a company's global turnover, the EU executive said,
confirming a Reuters report last week.
The companies have 6 months to comply with pledges, with a
progress report due at the beginning of 2023.
Previously, it was reported that Alphabet unit Google,
Facebook, Twitter and other tech companies will have to take measures to
counter deepfakes and fake accounts on their platforms or risk hefty fines
under an updated European Union code of practice, according to an EU document
seen by Reuters.
The European Commission was expected to publish the updated code
of practice on disinformation on Thursday as part of its crackdown against fake
news.
Introduced in 2018, the voluntary code will now become a
co-regulation scheme, with responsibility shared between the regulators and
signatories to the code.
The updated code spells out examples of manipulative
behaviour such as deepfakes and fake accounts which the signatories will have
to tackle.
"Relevant signatories will adopt, reinforce and
implement clear policies regarding impermissible manipulative behaviours and
practices on their services, based on the latest evidence on the conducts and
tactics, techniques and procedures (TTPs) employed by malicious actors,"
the document said.
Deepfakes are hyperrealistic forgeries created by computer
techniques that have triggered alarm worldwide in particular when they are used
in a political context. © Reuters
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