More Ways to Build Trust in Ecommerce

Be A Safe Place For Shoppers

Security and privacy issues are very important to online shoppers even with established retailers like Amazon and Jumia . So it’s quiet important to reassure customers that their details won’t be used for other purposes. Publish your customer privacy policy and display your SSL certificate symbol, and consider using established e-commerce platforms such as Shopify.

Show Off Your Social

Displaying social media accounts can enhance your e-commerce website’s credibility, and gain customer trust. Conversely, an absence of all social media activity is likely to trigger alarm signals in the minds of potential customers. Having a presence on social media will give social media influencers the opportunity to promote your product, something that can become extremely valuable to the way your brand is perceived by your consumers. 

Offer After-Sales Reassurance

This includes things like providing online order tracking, email notifications, SMS alerts and delivery confirmations. You should also make it easy for customers to get answers to any post-purchase questions they may have about a product’s operation. And, should they have cause to return a product, shoppers need to know that the process will be quick and painless. Providing great customer service will attract consumers back to the site, helping to build a regularly returning customer.

Don’t Overdo Talk Of 'Trust'

Just as airlines never advertise on the basis of how safe their airplanes are, you shouldn’t overemphasize the trustworthiness of your business. Explicit references to your brand trust and honesty will merely sow seeds of doubt. Build trust with your consumers in a more subtle and effective way online.

June 09, 2022