Sunlight, a leading household brand from Unilever Nigeria Plc, has unveiled a new, refreshed and exciting packaging for its range of products as a Masterbrand.
The brand has also launched a new television commercial
deeply rooted in its purpose – to support entrepreneurial Nigerian women in
their desire to contribute more to their households and society.
At the unveiling of the Masterbrand, which took place at Marriot
Hotel, Lagos, the Category manager, Homecare Oladapo Oshuntoye, explained that
the Sunlight Masterbrand is an initiative to unify all the brand’s product
offerings under one umbrella in terms of packaging, marketing communication and
brand purpose.
This relaunch also signifies the brand’s commitment to
continue to deliver best-in-class quality products that provide a better
washing experience, offer burst after bursts of uplifting fragrance, and come
in a range of sizes to cater to everyone’s washing needs.
He stated that the Sunlight brand, which started as a soap
bar intended for general household use in the 19th century, has undergone a lot
of transition, beginning with the launch of Sunlight powder which entered the
Nigerian market in 2009.
He noted that the brand has subsequently evolved with
innovations, particularly with the launch of dishwashing liquid in 2014, the
relaunch of Sunlight powder in 2016, the launch of Sunlight laundry bars in
2017, and most recently, the launch of multipurpose washing liquid in 2020. He
further explained that one of the critical reasons for the relaunch is to give
so much more to our consumers that have stayed with us through the years.
Also speaking at the event, the Marketing Director, Home
Care Unilever West Africa, Patrick Tognisso, said that the relaunch marks an
essential milestone in the journey of the Sunlight brand, primarily as it
consistently seeks ways to better its different offerings to consumers and
society.
Tognisso noted that Unilever Nigeria Plc would continue to
convey its brand’s distinctive character and transformative experience in a way
that excites its customers and makes them incredibly proud.
Also speaking, Corporate Affairs and Sustainable Business
Director, Unilever West Africa, Mrs Soromidayo George, noted that the relaunch
furthers Sunlight’s commitment to fulfilling its brand purpose by supporting
entrepreneurial women in their desire to contribute more.
According to George, Sunlight is committed to contributing
its quota in unlocking the latent business potential of women as they strive in
their entrepreneurial journey to rewrite a bold and engaging narrative.
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