SA 1 of 14 Countries Chosen for Its Iconic Sunsets – to Launch Global Music, Lifestyle Tour

Corona brings first-of-its-kind Corona Sunsets Festival World Tour to iconic global destinations – to start in Cape Town on April 1.

South Africa has been acknowledged as having one of the world’s most iconic sunset destinations, following the announcement that Cape Town will be the launch city for the first of 14 stops on the Corona Sunsets Festival World Tour.

A first-of-its-kind global touring festival, the Corona Sunsets Festival World Tour follows the sunset worldwide and features a full year of festivals with international musicians and DJs, including SA’s top artists, performing as the sunset takes center stage at 14 iconic beach destinations across the globe. These include South Africa, Chile, Peru, Colombia, Italy, Japan, Canada, UK, China, Greece, Brazil, Dominican Republic, India, and Uruguay.

The Corona Sunsets Festival World Tour event will take place at The Glen Country Club on Cape Town’s famed Clifton coastline on 1 April.

In addition to music performances, each festival will immerse attendees in creativity along with interactive elements, eco-friendly culinary experiences with locally sourced ingredients, installations from local artists and a nightly sunset ritual as the colours in the sky start to change, aimed at encouraging festival goers to unplug and enjoy nature.

True to the brand’s broader ambition to protect paradise, Corona is working with non-profit partner Oceanic Global to implement a comprehensive sustainability criterion throughout the festival design as well as to assess the sustainability efforts of each festival against the NGO’s award-winning Blue Standard.

As a result, each festival on the Corona Sunsets World Tour will respect the natural beauty and ecosystems of each location, be free of single-use plastic, and leave a minimal trace behind.

ONE SUNSET, COUNTLESS VIEWS. Ahead of the Corona Sunsets Festival World Tour, South Africans can participate by attending local events such as Corona Sunset Sessions in their area as well as the opportunity to snap and share the most breathtaking sunset views from wherever they are in the country and stand a chance of winning Festival tickets and prizes.

For more information and ticketing visit: www.Corona.Howler.co.za

Corona Sunsets Festival World Tour film:

To coincide with the launch of the tour, Corona has released film content that showcases the core elements and inspiration for the Corona Sunsets World Tour on its website and social channels.

Watch Now: https://www.youtube.com/watch?v=ZUz_v8pCZjs

Sustainability:

Well-being of the planet at the heart of the experience. In 2021, Corona became the first global beverage brand to achieve a Net Zero Plastic footprint, recovering more plastic from the environment than it releases into the world.

Guided by long-time partner Oceanic Global, Corona has designed the festivals in accordance with a comprehensive sustainability criterion to ensure each festival is free of single-use plastic, respects the natural beauty and ecosystems of each location and leaves minimal trace behind.

This comprehensive approach also includes curating eco-friendly culinary experiences such as incorporating natural ingredients and plant-based options, and working with local, sustainable businesses where possible. Throughout the tour, Corona will work with Oceanic Global to verify its sustainability efforts through their award-winning Blue Standard. By achieving Blue Verification, the 2023 Corona Sunsets World Tour will be recognized amongst the most sustainable festival series on the planet.

Oceanic Global’s Blue Standard empowers industries and businesses of all sizes to achieve measurable impact that protects the planet and encourages sustainable business leadership.

“Partnering with Corona to verify the 2023 Corona Sunsets World Tour builds upon our existing partnership and is another example of the brand’s commitment to protecting the natural world and continuously furthering its sustainable thought leadership,” said Lea d’Auriol, Founder and Executive Director at Oceanic Global. “As we work towards verifying the global festival series through the Blue Standard, we’re proud to illustrate that it’s entirely possible to bring an event of this size and scale to life with the well-being of the planet at the heart of the experience.

February 02, 2023