Chinese administration said that these "self-media" producers copied the mainline media presentations and style to deceive the audience to enhance their credibility. And according to the Chinese Communist Party, the "self-media" targets the administration which is against their policies.
CCP directed to clean up such formats of media in a period
of two months. The Internet Information Offices of the CCP Committees of each
province, autonomous region, and municipality are directly under the Central
Government and the Internet Information Office of the CCP Committee of Xinjiang
Production and Construction Corps (a state within the state of Xinjiang).
Quoting Xi Jinping, who is obsessed with the CCP's lack of
success in controlling the web and often sees "chaos" there, the
directive calls for these offices to "rectify the chaos of self-media,
solve deep-seated problems such as the distortion of information content by
self-media and ... maintain a good order in the dissemination of online
information content." Social media and other platforms are expected to
cooperate through preventive and successive control of what is posted. The aim
is to "resolutely crack down on prominent issues such as self-media
spreading rumours," "harmful information and fake news."
The CCP claimed that 'self-media' fabricate the false
events, and bizarre stories, falsify the causes, details, progress or results
of certain incidents, and create rumours out of nothing." Other
"self-media" may subtly spread prohibited content by fabricating
false "Chinese classics or texts by early revolutionaries," reported
Bitter Winter.
Sectors where information should not escape control, the
directive says, include "public policy, the macroeconomic situation, major
disasters, hotly debated incidents, etc., taking them out of context, distorting
their interpretation, distorting right and wrong to launch attacks,
exaggerating tragedy and inciting confrontation, creating harmful information
that damages the image of the CCP and the government and interferes with the
economic and social development."
Even when the information is true, "malicious hype' may
still be used to criticize or damage the Party and the government. And even
when the "self-media" simply reproduce information officially
approved by the CCP, they may still cause harm by including "improper
comments, non-approved interpretations, or one-sided misinterpretations of
government policies or hotly debated events.”
The repeated references to "hotly debated events"
show that the CCP is aware of the damage caused by hundreds of thousands of
"self-media" reports. And of course "self-media" also
offered non-official information about the COVID quarantines and related
protests, according to Bitter Winter.
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