The report was released by Media Intelligence Consultancy,
P+ Measurement Services, which said it conducted a media performance audit on
Baci’s Cook-a-thon, which made her the world’s longest-cooking champion. The
firm said the audit critically examined and revealed the media sentiment, media
reach, media share by countries, and sponsorships of Hilda Baci’s Cook-a-thon.
The report said, “According to the analysis, the positive
sentiment garnered 85%, which can be leveraged by Hilda Baci to build brand
loyalty and increase engagement with her audience; while the negative sentiment
of 15% suggests that any issues or concerns raised during the event were addressed
promptly and effectively.
“The analysis of media share by country highlights the top
five countries with the highest earned media coverage of Hilda Baci. 67% of the
media coverage emanates from Nigeria, followed by the USA with 15%. The United
Kingdom with 4%, Ghana with 3%, and Canada with 1%. The remaining countries had
a relatively lower media share, indicating varying degrees of interest and
coverage.
“Hilda Baci’s Cook-a-thon was analyzed using data harvested
from traditional and digital media. These media types provided significant
insights on the reach, impact, and characteristics of the event, with 87%
generated from digital media and 13% from traditional media, providing a sense
of credibility and authenticity to the event.
“The audience reach of 4,812,704,500 is a testament to the
popularity and success of the Cook-a-thon media engagement. The traditional
media gained 13% and the digital media gained 87% based on the media type
analyzed. The high percentage of online media mentions also suggests that
digital media played a significant role in driving awareness and engagement
about the event.
“The Amore Gardens, the top sponsor, received 18% of the
media attention, followed by Uber with 14%, BaigeWallet came in third with 13%,
and Arla and Woodscope in lower positions with 10% and 9%, respectively. Noting
that media prominence doesn’t necessarily equate to the level of financial or
logistical support provided by each sponsor. It reflects the volume of media
exposure and visibility they received during the event period.