It was the first time Yaccarino has spoken publicly since
the news broke Thursday that she was in talks to become the next CEO of
Twitter. Musk, who has served as CEO since his $44 billion buyout of Twitter
last October, announced her appointment on Friday.
"I've long been inspired by [Musk's] vision to create a
brighter future. I'm excited to help bring this vision to Twitter and transform
this business together!" Yaccarino tweeted.
Yaccarino, who as advertising chief for Comcast Corp's
NBCUniversal spent several years modernizing its ad business, said she is
committed to Twitter's future, and said user feedback is vital to build Twitter
2.0.
Yaccarino will take over a social media platform that has
been trying to reverse a plunge in ad revenue and is beset with challenges,
along with a heavy debt load.
Since Musk acquired Twitter, advertisers have fled the
platform, worried that their ads could appear next to inappropriate content
after the company lost nearly 80% of staff. Musk earlier this year acknowledged
that Twitter had suffered a massive decline in ad revenue.
Thank you @elonmusk!
— Linda Yaccarino (@lindayacc) May 13, 2023
I’ve long been inspired by your vision to create a brighter future. I’m excited to help bring this vision to Twitter and transform this business together! https://t.co/BcvySu7K76
While Musk said Yaccarino would help build an
"everything app," which he has previously said could offer a variety
of services such as peer-to-peer payments, his selection of an advertising
veteran signaled that digital ads would continue to be a core focus of the
business.
Musk has long said he intended to find a new leader for
Twitter.
Musk, who is also the CEO of electric-vehicle maker Tesla,
on Friday said that bringing Yaccarino on as Twitter's new chief will help him
devote more time to Tesla. © Reuters