- Termii, a Nigerian customer engagement startup has raised $3.65 million.
- The round was led by Ventures Platform with participation from other investors such as Ralicap Ventures.
- Termii plans to use the funding to expand into Francophone Africa and expand its product offerings
Nigerian communications platform that allows African businesses to send messages to anyone across sms, email, voice, and instant messaging channels, Termii, has raised $3.65 million in new funding to expand operations to other African countries.
To help African startups offer top-tier customer experience,
Termii, a customer engagement platform, has closed a $3.65 million funding
round led by Ventures Platform.
Other investors in the round include FinTech Collective,
Launch Africa Ventures, Nama Ventures, Aidi Ventures, Ralicap Ventures, Now
Venture Partners, and Vastly Valuable Ventures. The round also had the
participation of angel investors such as Aubrey Hruby (Tofino Capital), and
Eamon Jubbawy (Onifido).
On a call with Techpoint Africa, Emmanuel Gbolade, Termii
CEO and Co-founder described Termii simply as a platform that allowed businesses
to communicate with their customers effectively via email, SMS, or even
WhatsApp.
On a broader level, however, "it is beyond just sending
messages in bulk messages," he said. Termii is a platform that helps
companies like Kuda send alerts. It helps other businesses authenticate user
identities and transactions with one-time passwords (OTP).
Gbolade founded the company alongside Ayomide Awe (CTO) and
Idowu Atinuke (COO).
With over 10,000 businesses trusting Termii for their
customer engagement needs, the startup has completed over 400 million message
transactions.
Some notable companies using Termii's services include
Paystack, PiggyVest, and Moniepoint.
While 89% of the company's customer base is financial
businesses, Gbolade noted that Termii's services come in handy for businesses
in other industries. From logistics to health tech, he explained that efficient
communication with customers is something many businesses need.
Termii makes money by billing per messages sent to
customers. On the company website, its pricing ranges from $0.0002 to $0.0061.
With this new funding, the Nigerian startup plans to expand
into new markets within Africa and with a special focus on Francophone Africa.
The Y Combinator-backed startup will also be expanding its
product offerings with TermiGo, which Gbolade describes as the future of
Termii.
TermiGo is a mobile app with an authenticator feature that
also allows companies to reach out to their companies directly through the app.
Unlike Google Authenticator which is only used for
time-based OTP, Gbolade said allowing businesses to communicate with their
users through the platform is a world's first.
The company has already increased its revenue by 3000% since
its last funding in 2021, and with this new funding, it must just be able to
fulfil its mission to revolutionise customer engagement on the continent.