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A Nigerian reggae-dancehall singer and songwriter, Patrick Okorie, popularly known as Patoranking, has been unveiled as the Brand Ambassador of Lontor products in Nigeria.
Okorie was unveiled as an ambassador of Lontor during the
signing of the Memorandum of Understanding between the Nigerian singer and
Choice International Group (CIG), the manufacturers of Lontor products on
Monday in Victoria Island, Lagos.
The MoU between Patoranking and CIG is to drive e-commerce
through entertainment.
Speaking during the signing of the MoU, the Chairman of
Choice International Group, Chief Diana Chen, said the choice of Patoranking as
Lontor’s brand ambassador was due to his huge fan base on social media
platforms.
Chief Chen who was optimistic that the partnership would
birth a new dawn for the Lontor brand, assured consumers of affordable and
durable rechargeable products to meet the realities of the nation’s economy.
Chen said Patoranking had always been a consistent
front-runner in his career as a musician.
The CIG boss also restated the support of the organisation
in supporting and investing in Nigeria’s creative industry.
Speaking at the MoU ceremony, Patoranking said his emergence
as Lontor brand ambassador, would entail doing a lot of things targeted at
youths as his music is about addressing issues that had to do with injustice
and social vices, among other menace in the society.
Okorie said he is ready to work with the brand, which stands
for quality, durability and greatness.
The renowned singer and dancer assured CIG that the new
generation of youths in Nigeria would be captured in the marketing net to
ensure increased visibility of the Lontor rechargeable products.
He advised youths and upcoming artists to shun drug abuse,
corruption and other social vices capable of jeopardizing their contribution to
national development.
Patoranking, who encouraged youths to follow the right
direction in life, also called on them to be focused, persevere, hardworking
and prayerful for them to excel in their career.
In his remarks, the Group Head of the company, Mr. Jubril
Arogundade maintained that the company has always supported the creative
industry across the globe with all its products, stressing that bringing an
A-list Patoranking onboard is to genuinely invest in the youths and give more
to the creative space in Nigeria.
He said: “We are very significant of the person we are
making as ambassador in the history of Lontor, over the years we have always
had someone who understands the intricacies of all sectors, Patoranking is not
just a musician, he is also an entrepreneur so, the partnership will be both
for business and entertainment to expand the brand across his fan base in
Africa and Globally”
He stressed that Nigeria’s entertainment industry is one of
those to be reckoned with in the world today and the company is using
Patoranking as a brand to push the Nigeria’s brand to the world.
Some of the rechargeable products under the Lontor brand
include Touch light, standing and hand fans and bulbs, among others.