Pernod Ricard Nigeria has announced the appointment of Ehianeta Ojie Arthur as the new Head of Portfolio for its Impress and Night Out brands. Arthur is a highly experienced marketing strategist with over ten years in the field, bringing extensive knowledge in performance marketing, brand management, and strategic planning to this position.
Throughout his distinguished career, Arthur has played a
significant role in the expansion of several prominent brands across West
Africa, including Coca-Cola, Samsung, Unilever, and LG. His strategic acumen
has garnered industry recognition, placing him among BrandCom’s top 35 under 35
marketing professionals.
In his new capacity at Pernod Ricard, Arthur will oversee
the profitability and equity growth of the Impress and Night Out portfolio,
which includes esteemed brands such as Martell Cognac, Chivas Whiskey, and GH
Mumm. He will lead a team of brand managers in crafting and implementing
consumer marketing strategies designed to achieve sustainable topline growth
and enhance market share.
Arthur holds an impressive academic record, with a degree
from the University of Benin, an MBA in Marketing from the University of Lagos,
and certifications from the Chartered Institute of Marketing UK and Harvard
Business School.