Heineken, recognized as the most globally renowned beer, has unveiled its newly designed 45cl bottle during an exclusive press event in Onitsha.

The occasion, which saw the participation of senior executives from Nigerian Breweries, prominent distributors, and various trade partners, signifies a pivotal moment in Heineken’s quest for a more refreshing world.

This innovative 45cl bottle has been specifically crafted to cater to the preferences of Nigeria’s younger audience, particularly Millennials and Gen Z, featuring a sleek and modern design.

It provides an ideal quantity of beer, achieving a perfect equilibrium for those seeking a drink that is neither excessive nor insufficient.

Azuka Ijenebe, Brand Manager at Heineken, Nigerian Breweries Plc., remarked, “The introduction of our 45cl bottle is a thrilling advancement for us.

We recognize that contemporary younger consumers prioritize both aesthetics and functionality, and this new bottle is crafted to fulfill those expectations.

It’s not solely about appearance; it’s about providing a size that integrates effortlessly into their lifestyle—something fashionable and just the right quantity for a fulfilling experience.”

L-R: Oluwatosin Malaolu, Channel and Category Manager - Premium Brands, Nigerian Breweries Plc.; Oluyemi Ekundayo - Snr. Channel & Category Mgr. - Premium Brands, Nigerian Breweries Plc.; Kolawole Akintimehin, Senior Brand Manager - Heineken, Nigerian Breweries Plc.; Chinwe Ude - Zonal Business Manager - East, Nigerian Breweries Plc.; Emmanuel Oriakhi, Marketing Director, Nigerian Breweries Plc.; Maria Shadeko , Portfolio Manager, Premium Brands, Nigerian Breweries Plc.; and Azuka Ijenebe, Brand Manager, Heineken, Nigerian Breweries Plc. at the Trade unveil of the new Heineken 45cl bottle in Awka.
Maria Shadeko, Portfolio Manager for Premium Brands at Nigerian Breweries Plc, expressed, “We are excited to launch the Heineken 45cl bottle in the Nigerian market.

This new size perfectly aligns with the younger generation’s preference for a product that is both contemporary and convenient.

We are confident that this bottle will resonate with their sense of style while delivering the ideal amount of beer—striking a balance that meets their needs.

It’s another step we’re taking to elevate our standards and ensure that Heineken remains at the forefront of taste and innovation.”

The 45cl bottle transcends mere packaging; it embodies Heineken’s steadfast dedication to adapting alongside its consumers, providing an outstanding drinking experience that appeals to the emerging generation of beer enthusiasts in Nigeria.