Music producer ID Cabasa of Nigeria has commended Don Jazzy, the CEO of Mavin Records, for his exceptional acumen in the Nigerian music industry. Additionally, Kizz Daniel stands out as another artist who has effectively cultivated strong connections within the content creator community.

Cabasa attributed Don Jazzy's impactful choice to partner with content creators, especially skitmakers, as a transformative strategy that has enhanced his prominence in the entertainment sector.

“Don Jazzy’s genius move was connecting with content creators in a way that ensures their support. Anytime he releases something, they all promote it,” Cabasa stated during a panel discussion.

Cabasa, a music industry expert, advised emerging artists to emulate Don Jazzy’s successful strategy of collaborating with skitmakers and digital content creators to expand their reach and impact.

He highlighted Kizz Daniel as another artist who has effectively forged strong connections with the content creator community, resulting in increased popularity.

The music producer shared his experiences collaborating with Gen Z creatives, highlighting their abundant inspiration. He explained that while he values the experience of his peers, Gen Z individuals bring a wealth of fresh ideas to the table.