PayRetailers, a prominent payment processor in Latin America, has announced its strategic expansion into Africa, now covering 12 countries. This initiative aims to provide a streamlined payment solution that will significantly benefit cross-border online merchants targeting Africa for growth opportunities.

The company delivers a straightforward, user-friendly, and scalable platform for businesses aiming to enhance their regional presence, granting access to key local payment methods such as MPESA, Airtel, and MTN. The latest expansion encompasses Burkina Faso, Cameroon, Kenya, Ivory Coast, Ghana, Senegal, South Africa, and Nigeria, following recent launches in Rwanda, Zambia, Uganda, and Tanzania just three months ago.

This initiative reinforces PayRetailers' commitment to unlocking new growth avenues for its clients, facilitating easy entry into emerging markets. Notably, existing clients will experience a seamless transition with no additional integration required, as everything is managed through the same API.

With a significant portion of Africa's population being underbanked, PayRetailers is dedicated to promoting financial inclusion in the region by supporting businesses in their growth endeavors. The market is rapidly evolving, with global enterprises eager to explore the robust growth potential in Africa.

This expansion represents a crucial step in PayRetailers' ambitious growth strategy, with plans for further expansion into additional African nations and Europe. Drawing on its extensive experience in Latin America, the company is well-prepared to meet the distinct needs of African consumers and businesses.

Jonathan Vintner, Global Head of Sales at PayRetailers, said:

“Expanding into eight new markets marks a significant milestone for PayRetailers as we continue our mission to bring tailored payment solutions to diverse regions. Africa is a vibrant and varied continent, with payment preferences that differ from region to region. For example, our launch in Kenya enables merchants to access M-Pesa, the country's leading mobile money provider, while in South Africa, we're offering a blend of card and cash solutions to meet local demands. All of this is seamlessly integrated into our existing API, allowing merchants to access the top payment methods across Latin America and now Africa through a single connection—with more countries on the horizon”.