Tayo holds a master’s degree in advertising and public relations and has worked on brands like Chivita, Nasco, Grand Oak, Peak Milk, Alt Bank, TGI Group, Budweiser and YouTube.
In welcoming Tayo to the team, Group Managing Director, Udeme Ufot said, “We are excited to have Tayo on our team as she brings her passion for brands and for people to raise our game in delivering compelling campaigns and to lifting our customer service standards. Onboarding Tayo is a key element in our strategic refocusing following our redefinition and reinvention strategic initiative. “
Idongesit Iniama, Head of Brand Management adds, “With the convergence of digital and traditional agencies, we are looking for 360 degree practitioners who can offer the client well rounded perspectives based on their integrated marketing communications experience. Tayo is just one in a number of talented and experienced professionals we are bringing into our team.”
According to Tayo, “I am thrilled to join the SO&U team, known for its high impact creativity and reputation for transformational work and hope to contribute to the next phase of growth in the agency.”
SO&U has been in operations for over 34 years building a strong reputation for creativity and professionalism. The agency has been famous for some of the most successful and famous adverts in the Nigerian advertising industry and is known for seeking creative solutions that deliver results. According to Executive Creative Director, Anthony Ekun, “We look for ideas that transform brands, businesses and situations in our quest to inspire the world with our passion and ideas.
Founded by three creative professionals, the agency blazed the trail of agencies founded by creative entrepreneurs. SO&U is the Nigerian affiliate of M&C Saatchi Africa, with effective collaboration with both M&C Saatchi South Africa and M&C Saatchi London.