On Monday, Donald Trump provided limited information regarding a new cryptocurrency venture that he, along with his family and associates, introduced during a live event on X Spaces.

During the event, Trump discussed various topics, including the recent apparent assassination attempt against him and his transition from skepticism to support for cryptocurrency. However, he and his family did not elaborate on the specifics of the business, named World Liberty Financial, such as its formation, funding, or the services it intends to offer.

It is uncommon for a presidential candidate to initiate a new business venture so close to an election, yet Trump is actively seeking to engage digital asset supporters and their financial contributions ahead of the November 5 election.

Having previously dismissed cryptocurrencies as fraudulent, Trump has now adopted a pro-cryptocurrency stance during his re-election campaign, vowing to establish the United States as the "crypto capital of the planet" with minimal regulation and a national reserve of bitcoin.

In recent weeks, Trump's two eldest sons, Eric and Donald Jr., have been advocating for the project, claiming it will "transform" the landscape of digital asset finance, though they have not provided further details.