This positive outlook was prominently expressed during the three-day Magical Kenya Travel Expo, which wrapped up on Friday.
Representatives from South Africa conveyed their optimism regarding the effects of this policy shift.
Duncan Muriuki, the owner of Destination Africa, a travel agency located in South Africa, pointed out that the relaxation of travel regulations has already led to an increase in tourist movement between the two countries.
"Ten years ago, we established our presence in Cape Town. We aim to assure tour companies that they have a dependable partner in South Africa," he remarked, highlighting the investment opportunities available for Kenyans in the region.
Zintle Mtsi, the Product and Communications Coordinator for Wesgro, a tourism promotion organization, shared Muriuki's enthusiasm.
"We recognize significant potential in the Kenyan market and anticipate considerable progress in the future," she stated.
Airlink, a budget airline that commenced operations in Kenya in May 2023, has reported a notable increase in passenger numbers since the visa policy was revised.
Sales Manager William Omondi mentioned that many Kenyans are now opting for South Africa as a travel destination instead of Dubai, thanks to more economical choices.
"The response has been remarkable," he noted, announcing plans to expand flights from Nairobi to Johannesburg by the year's end and to introduce a flexible payment option under the "lipa pole pole" scheme.
In November of the previous year, President William Ruto and South African President Cyril Ramaphosa agreed to eliminate visa requirements between the two nations to facilitate trade and movement.
The removal of these visa restrictions is anticipated to improve travel interactions between the two countries, promoting enhanced cultural exchange and economic collaboration.