Following the conclusion of the 20th Africa Movie Academy Awards (AMAA), pertinent excerpts from the event have garnered significant attention in the media landscape.
During his address at the ceremony held at the Balmoral Convention Centre in Ikeja, Lagos, seasoned Nollywood actor Charles Inojie expressed his concern regarding the withdrawal of support from corporate Nigeria and prominent brands in the country, which had previously been extended to the award program.
Reflecting on the past two decades, it is evident that the African Movie Academy Awards (AMAA) have been a testament to perseverance and unwavering faith. It is remarkable that a single individual envisioned this possibility 20 years ago, when it seemed like a distant dream. Against all odds, AMAA has emerged as Africa's premier platform for recognizing and celebrating cinematic excellence.
In response to the inquiry regarding whether the awards ceremony has fulfilled his expectations, he further elaborates,"AMAA has met my expectations, but there is always room for improvement. Initially, we had significant support from major brands, but that support has waned over time.
"It is crucial for Nigerian corporations to rally behind a brand like AMAA and help realize the vision of its founder, Peace Anyiam Osigwe. The contributions of AMAA to Nollywood cannot be overstated. AMAA is Africa's equivalent of the Oscars, and it requires adequate financial support to maintain its status. Unfortunately, Nigerian corporations have not been sufficiently supportive in this regard."