The National Association of Nigeria Travel Agencies (NANTA) has invested N724 million in the last three years to promote Nigeria as a premier global tourism destination, primarily through its involvement in the World Travel Market (WTM) held in London.
This funding, which covers expenses for exhibition booths, marketing materials, and logistical support for members, has played a vital role in enhancing Nigeria’s visibility in the international tourism sector, as noted by NANTA’s former president, Susan Akporiaye.
“In three years, NANTA spent N724,226,100 to position Nigeria at WTM, despite skeletal support in 2022 and 2023,” said Akporiaye during an interview. “Private sector contributions from organizations such as La Campagne Tropicana Beach Resort, Air Peace, and Ibom Air supplemented these efforts.”
The 2024 edition of WTM represented a significant milestone, characterized by increased private sector participation. Notably, Ibom Air and Sabre Travel Network joined as co-exhibitors, while Eko Hotels extended support through promotional placements. “Their contributions elevated Nigeria’s participation to a grander scale,” Akporiaye added.
NANTA reestablished Nigeria's presence at WTM following a decade-long absence, motivated by its goal to generate international business opportunities for its members and to showcase the nation globally. Additionally, the association effectively transferred the responsibility of Nigeria's participation at WTM to the Nigerian government during the 2024 event.
“Our efforts have shown that continuity is the cornerstone of progress,” said Akporiaye, commending the association’s current president, Yinka Folami, for advancing this vision. “NANTA’s presence at WTM has not only drawn international attention to Nigeria’s tourism potential but has also sparked the government’s renewed interest in global travel exhibitions.”
Participation in WTM has provided tangible advantages for NANTA members, promoting global partnerships with airlines and tourism organizations. These alliances have facilitated training initiatives and increased recognition of Nigeria’s tourism resources.
“Our members’ businesses have grown significantly due to these partnerships. Personally, my involvement at WTM has enabled me to expand into MICE (Meetings, Incentives, Conferences, and Exhibitions) events,” Akporiaye said.
NANTA's membership, which consists of seasoned travel consultants, plays a crucial role in advancing the association's goal of delivering comprehensive travel solutions. With 90% of the funding for participation in WTM sourced from its members, NANTA demonstrates a strong sense of patriotism and a firm belief in the potential of Nigeria's tourism industry.
Looking to the future, Akporiaye highlighted that NANTA's commitment has laid a solid groundwork for ongoing growth within the sector. "We take pride in our contributions that have reinstated Nigeria's visibility on the international platform, and we eagerly anticipate the long-term benefits of our endeavors," she stated.