This momentous occasion brought together key stakeholders from the retail value chain to celebrate the remarkable growth of the OmniHub franchise network.
This accomplishment highlights OmniRetail's dedication to transforming the FMCG distribution industry across Africa, empowering numerous retailers, and enhancing product accessibility in underserved regions.
The launch event was a remarkable achievement, featuring insightful panel discussions with industry experts and engaging sessions with OmniHub franchise partners and retailers.
The organization underscored that its expansion to 50 OmniHubs across Nigeria has enabled over 100,000 retailers to access a diverse range of products from more than 200 leading brands.
OmniHub effectively addresses supply chain complexities, inflationary pressures, and evolving consumer behaviors by establishing nationwide warehouses, providing real-time purchase data, and extending credit facilities to retailers.
During the launch of the 50th multi-brand FMCG retail hub, Deepankar Rustagi, the esteemed founder and CEO of OmniRetail Technology, elaborated on the company's unwavering support for distributors and its pivotal role in fostering entrepreneurship.
He emphasized that the organization empowers distributors to achieve business growth by offering credit in the form of products. OmniHub remains committed to its mission of driving job creation across the nation, particularly during these challenging times.
“We will cultivate more entrepreneurs from this market, so we will have various business hub owners who are ready to service their areas", he further said.
The Chief Operating Officer, Wale Adisa, underscored OmniHub’s dedication to addressing distribution challenges, particularly in remote regions.
“As OmniRetail continues its expansion, the company plans to open an additional 250 OmniHubs by 2025, further enhancing its 'network of networks' model. This asset-light strategy remains central to OmniRetail’s vision of empowering local entrepreneurs and boosting economic growth through scalable, technology-driven solutions. So, we are inviting people to partner with us who own a commercial space and want to start their own business in FMCG distribution sector,” said Adisa.
He went on to explain that they are also providing manufacturers with data on purchases of their products nationwide.
“We believe strongly that there is a huge opportunity in FMCG and retail business, but there are so many roadblocks that prevent this.
"We therefore work with a lot of manufacturers to take their products to the retailer anywhere around the country," Adisa emphasized.
The COO elaborated that the company's strategy of establishing extensive warehousing facilities across the nation was conceptualized to address the issue of limited product accessibility beyond the Lagos region.
“The further you go away from Lagos, the more difficult it is to have certain products available all the time. So we took on the challenge of solving the problem in a manner that also enables us to build businesses. This entails having warehouses, from where we would be distributing all across the states," he added.
OmniHub franchise offers an opportunity for entrepreneurs interested in the distribution sector to become partners by providing secure spaces for distribution and generating monthly income.
Adisa elaborated that the hub collaborates with retailers to enhance their operations, stating, “We offer a buy now, pay later option, which serves as credit to help them expand their businesses.”
He emphasized that this development represents a groundbreaking method for retailers to grow their operations, increase sales, and succeed, particularly during these challenging times.
He is confident that many retailers will embrace this innovation to enhance their businesses and assist in managing manufacturers’ inventory levels.
Franchise partners have shared their experiences, highlighting the growth potential that OmniHub's decentralized distribution model has afforded them, with numerous franchisees now achieving substantial monthly earnings.
Manufacturers like Flour Mills Nigeria have lauded OmniHub's innovative strategy, which ensures product availability and minimizes stock shortages.
Mr. Sunil Singh, Head of Sales and Distribution at Flour Mills Nigeria, commended the OmniHub Franchise and affirmed the company's dedication to continued partnership.