Concurrently, Getty Images announced that its vast repository of images and videos will be integrated into TikTok's AI-powered video generation tool, Symphony Creative Studio.
Brands will have the opportunity to incorporate Getty's licensed content to produce AI-generated advertisements, which may include marketing messages featuring characters that resemble actual individuals, as stated by the companies involved.
The financial specifics of the partnership between Getty and TikTok have not been revealed.
This integration with Getty Images is part of TikTok's broader initiative to enhance its offerings for advertisers and content creators, according to the app owned by a Chinese company.
"We strive to empower advertisers and facilitate their connection with communities through the capabilities of generative AI," said Andy Yang, TikTok's head of creative product monetization, in a joint statement.
The demand for AI-driven tools that can generate revenue has surged since the global spotlight was cast on generative AI following OpenAI's launch of ChatGPT in late 2022.
This technology is capable of swiftly producing videos, images, or written content based on requests articulated in everyday language.
However, there are ongoing discussions about how companies investing substantial sums in AI will achieve profitability.
Last month, major players in online advertising, including Amazon, Google, and Meta (the parent company of Facebook), introduced tools that harness AI to assist in ad creation for their platforms.
"Given the increasing demand for authentic storytelling in advertising, the necessity for engaging, high-quality content to effectively communicate these narratives to audiences has never been more critical," remarked Peter Orlowsky, senior vice president of global strategic partnerships at Getty Images, in the joint statement.
The advent of generative AI models trained on diverse data sources, including images, articles, and online content, has elicited mixed reactions. While some users are enthralled by the possibilities, authors, artists, and other content creators have expressed outrage over the unauthorized use of their work without proper permission or compensation.
In response to these concerns, media outlets such as the New York Times have taken legal action to safeguard their content, while others have opted for licensing agreements to ensure fair usage and remuneration for the original creators.