Flour Mills of Nigeria Plc, a prominent player in the Nigerian food sector, has officially relaunched its Honeywell brand. The significant event took place in Lagos, showcasing Honeywell’s refreshed identity, which includes eye-catching packaging, improved product quality, and a renewed focus on consumer satisfaction.

With a rich history spanning several decades, Honeywell has built a reputation for quality and reliability. Its product range encompasses Noodles, Pasta (including macaroni and spaghetti), as well as essential bulk items like Semolina and Wheat.

This relaunch marks a significant advancement, merging traditional values with modern innovation to serve contemporary Nigerian households. The Honeywell brand now offers superior quality noodles and pasta that promise satisfaction, while the Honeywell semolina and wheat products deliver enhanced quality and generous pack sizes.

Devlin Hainsworth, Managing Director of Food at Flour Mills of Nigeria, remarked on the relaunch, stating, “This initiative signifies a strategic evolution for the Honeywell brand. We have redefined our offerings to not only uphold the expectations of our consumers but to surpass them, ensuring enhanced quality and an outstanding experience.”

The new packaging serves as a vibrant tribute to Nigeria’s rich culture and the brand’s lasting heritage. With improved nutritional benefits and flavor, the revamped products are designed to enrich the lives of families nationwide.

Ilyas Kazeem, Marketing Director at Flour Mills of Nigeria, added, “The relaunch of Honeywell transcends a mere visual enhancement; it represents a movement. Through innovative marketing strategies, in-store promotions, and digital engagement, we are encouraging Nigerians to reconnect with the beloved brand.”

The campaign includes exciting consumer engagement opportunities such as online contests, giveaways, and live activations. By utilizing various channels, Flour Mills of Nigeria aims to ensure that every Nigerian feels a connection to the Honeywell narrative.