In alignment with its strategic vision, Jumia aims to transition to an engagement platform that provides a holistic understanding of its customers, enabling timely outreach and the development of an omnichannel strategy to strengthen its brand, product, and value propositions. This initiative includes the creation of a unified 360-degree customer profile and the optimization of communication through channels such as emails, push notifications, and their mobile application to ensure seamless personalization.
Through its collaboration with MoEngage, Jumia intends to foster meaningful customer interactions that resonate with its audience, adapting to their evolving needs. A critical element of this customer-centric approach is Jumia's ability to not only attract but also retain its customer base in a highly competitive market.
Given Jumia's rapid expansion over the last two years, it became crucial to identify the right tools and partnerships to achieve its objectives. The decision to partner with MoEngage was facilitated by its established capabilities in segmentation, personalization, and analytics, along with a strong regional support team.
Commenting on the rationale behind selecting MoEngage, Fatma Hamdi, Group Director – Growth at Jumia, remarked, “We opted for MoEngage because we required a versatile partner to address the distinct challenges faced by our dynamic, technology-driven brand. This collaboration is enabling us to enhance our services by creating a consolidated customer view while adhering to data protection regulations. This will facilitate the development of stronger brand-customer relationships and drive essential business metrics such as retention and customer lifetime value. We are enthusiastic about the growth potential that MoEngage presents as we continue to scale and refine our engagement strategies.”
Kunal Badiani, Regional Vice President – Growth and Strategy at MoEngage, expressed enthusiasm about the partnership, stating, “I am excited to delve into the potential of this collaboration with a prominent brand like Jumia. I am confident that we will significantly contribute to the rapid growth trajectory that Jumia has established. MoEngage has a strong history of assisting global retail brands through personalized, omnichannel engagement solutions and exceptional customer support, which helps brands enhance their customer experiences. We are thrilled that Jumia has chosen MoEngage for this important endeavor.”
The Jumia platform features a marketplace that connects over 64,000 sellers with consumers, a comprehensive logistics network that facilitates the shipment and delivery of goods, and JumiaPay, a proprietary payment service that streamlines transactions among users on the Jumia platform in select regions. For further details, please visit the company’s website at group.jumia.com.
MoEngage is recognized as the leading Customer Data and Engagement Platform (CDEP) in the Middle East and Africa, trusted by more than 1,350 global consumer brands, including McAfee, Flipkart, Nestle, GMG, The Apparel Group, Gathern, Jazeera, Safaricom, Panda, GIG, 4Sale, Homzmart, and Mashreq Neo. MoEngage integrates data from various sources to provide brands with a comprehensive view of their customers.
MoEngage Analytics provides marketers and product managers with valuable insights into customer behavior. Brands can utilize MoEngage Personalize to create tailored customer journeys and engage in one-on-one conversations across various platforms, including websites, mobile apps, email, social media, and messaging services.
MoEngage Inform serves as a transactional messaging framework that consolidates promotional and transactional communications into a single platform, enhancing insights and reducing costs. Additionally, MoEngage’s AI Suite empowers marketers to craft compelling content and creatives, optimize campaigns and channels for increased engagement, and facilitate quicker execution.
For more than ten years, consumer brands in over 60 countries have relied on MoEngage to enhance digital experiences for more than a billion monthly users. With a presence in 13 countries, MoEngage is supported by prominent investors such as Goldman Sachs Asset Management, B Capital, Steadview Capital, Multiples Private Equity, Eight Roads, F-Prime Capital, Matrix Partners, Ventureast, and Helion Ventures.
MoEngage has been recognized as a Contender in The Forrester Wave™: Real-Time Interaction Management, Q1 2024 report, and as a Strong Performer in The Forrester Wave™ 2023 report. Furthermore, it has been acknowledged as a Leader in the IDC MarketScape: Worldwide Omni-Channel Marketing Platforms for B2C Enterprises 2023.