Several musicians are struggling to establish meaningful connections with their fan base. — Tiwa Savage
Afrobeats music sensation Tiwa Savage recently underscored the significance of fostering strong connections between artists and their fan base.
During an appearance on the ‘Shopping The Sneakers’ podcast, Savage elucidated that when artists establish meaningful relationships with their fans, it enables the fans to engage with various facets of their lives beyond their musical endeavors.
She highlighted the examples of her esteemed colleagues, Wizkid, Davido, and Burna Boy, who have achieved remarkable success due to their cultivated fan relationships.
“It’s not just about the music; it’s your fanbase and your brand. You’ve to think of your fashion. You’ve to be relatable. A lot of times, artists are just putting out music; they are not really connecting with the fans.
“I think it’s really important to connect with the fans. If you look at Wizkid, Davido and Burna Boy, they have established relationships with their fanbases. They love their lifestyles. Whether they are dropping a song or not, they are in the conversation. So it’s really important to build a fanbase. You are only good as strong as your team,” she said.