This international jury, composed of industry leaders from around the globe, will assess innovative storytelling campaigns that exemplify the principles of effective advertising.
The Native Advertising Awards, known for honoring creativity and innovation, will culminate in a grand ceremony on May 22, 2025, at Pressens Hus in Copenhagen, Denmark. This year's program features 39 grand prizes, six new category clusters, and 12 additional categories, making it the most extensive to date. The global shortlist will be announced on April 10, 2025.
Anietie's role on this prestigious jury represents a significant achievement for the Nigerian advertising and marketing industry, positioning him as a prominent representative of both the sector and the nation on the global stage.
As Divisional Director at Marketing Edge Publications, Nigeria's foremost multi-channel media group with a comprehensive marketing communications division, he has consistently provided sharp market insights and strategic guidance that have enhanced brands and businesses, both within his organization and among various Marketing Edge client companies.
Under his stewardship, Marketing Edge Publications has forged significant partnerships with international entities such as the New York Festivals International Advertising Awards, the Loeries, the African Cristal Festival, and Cannes Lions, thereby strengthening Nigeria's footprint in the global advertising arena.
Anietie, a Philosophy graduate from the University of Lagos, is a dedicated and results-driven professional in marketing and editorial fields. His extensive experience spans Journalism, Marketing, Public Relations, and Integrated Marketing Communications. He is affiliated with the Advertising Regulatory Council of Nigeria (ARCON, previously known as APCON) and the Nigeria Institute of Public Relations (NIPR).
Reflecting on his appointment, Anietie stated, “Being part of a global jury team is both an honor and an opportunity to represent Nigeria’s growing expertise in creative storytelling. This platform allows us to showcase the exceptional talent and innovation emerging from our local advertising industry.”
This acknowledgment highlights the growing impact of Nigerian professionals in the international arena and is anticipated to encourage additional growth and innovation within the domestic marketing and advertising landscape. Anietie’s involvement is sure to highlight Nigeria’s capabilities, promoting increased opportunities for collaboration and advancement in the sector.
Given Anietie’s expertise and Nigeria’s strong tradition of storytelling innovation, this year’s Native Advertising Awards are set to be a pivotal event, showcasing both global and local advancements in creative marketing.