Spotify Technology SA is planning to introduce a new super-fan streaming service, potentially priced at $5.99 per month in addition to current subscriptions. This service will offer enhanced audio quality, remixing capabilities, and access to concert tickets, according to sources familiar with the situation.
The company aims to launch the Music Pro tier later this year, although the specifics regarding pricing and timing are still under consideration as Spotify negotiates rights with major music labels. The pricing structure will differ by region, with lower costs in less developed markets.
Subscribers will have the ability to mix tracks from various artists, with some features incorporating artificial intelligence. Additionally, Spotify is exploring different methods for selling concert tickets, including early access to sales and premium seating options. Preliminary discussions have taken place with major promoters and ticket vendors, but no final agreements have been reached.
A representative from Spotify declined to provide further comments.
Historically, Spotify has maintained consistent pricing for its extensive music library across many key markets. However, management now sees an opportunity to increase prices and offer diverse packages tailored to different listener preferences, anticipating that dedicated fans will be willing to pay more.
As Spotify develops Music Pro, it is also implementing price increases for existing subscriptions and launching a new service focused on audiobooks. Current subscription options in the US range from $5 per month for students to $20 per month for families.
With growth in major markets like the US slowing, major music companies are urging streaming platforms to implement higher charges for additional features. In the first half of last year, US recorded music sales experienced a 4% increase, marking the slowest growth rate in nearly a decade.
In 2024, Spotify experienced its most significant user growth to date and achieved an annual profit for the first time. The majority of its new subscribers originated from regions in Asia, Latin America, and the Middle East, rather than from more established markets such as North America and Europe.
Both streaming platforms and record labels recognize the potential to engage with the most passionate fans of artists—those who invest in merchandise, concert tickets, and fan memberships. Although this premium offering may not attract every user, the company is confident it will draw millions of new customers.
Based in Stockholm, Spotify has been developing a super-premium subscription tier for several years, actively negotiating with music companies to secure rights for new features.
While Apple Music and Amazon Music Unlimited provide higher-quality audio, and platforms like Tidal and SoundCloud offer remixing capabilities, Spotify remains the largest audio streaming service, boasting 675 million users and over 250 million paying subscribers.
The company intends to implement this new plan in stages, gradually introducing tools and features throughout the year, with various options being tested along the way.