Bourgoin played a pivotal role in Auxerre's rise to prominence under legendary coach Guy Roux, both domestically and in European competitions. As a major sponsor and vice-president of the club, he helped guide Auxerre to a historic league-Cup double in 1996 and a quarterfinal appearance in the Champions League the following year.
The club did not disclose the cause of his death, but local media reported that Bourgoin fell ill while driving home from the Abbé-Deschamps stadium, where he had attended Auxerre’s Ligue 1 match against Strasbourg on Sunday.
In a heartfelt tribute, Auxerre (AJA) described Bourgoin as “an extraordinary figure who dedicated his life to the growth and success of AJA.”
A trained butcher, Bourgoin built his fortune by founding a poultry company, earning him the nickname “King of Chicken.” His business acumen and passion for soccer left a lasting impact on the club. Auxerre highlighted his contributions, noting that Bourgoin not only brought his negotiation expertise but also his piloting skills, using his private jet to ensure the team traveled in unparalleled comfort long before it became common practice.
Bourgoin served as president of the French league in 2000 and took the helm at Auxerre in 2011, stepping down two years later.
“We have lost a remarkable man, a visionary leader, and a towering figure in the history of AJA,” the club said in a statement.