Sola Benson

Nigeria's creative industry has launched a significant initiative aimed at curbing the pervasive issue of online copyright piracy within Africa's burgeoning digital marketplace. The project, a collaborative effort supported by the World Intellectual Property Organization (WIPO) and spearheaded by the Nigerian Copyright Commission (NCC), was officially unveiled on Tuesday at the Bank of Industry Tower in Abuja. Nigeria stands as one of only four African nations selected to participate in this flagship WIPO program.

Addressing key stakeholders at the launch, the Director-General of the NCC, Dr. John Asein, emphasized the strategic importance of the project, describing it as a crucial "strategic intervention" designed to bridge existing legal and technical gaps that currently threaten the nation's vibrant creative economy.

According to a statement released by Desmond Utomwen, the Publicity Secretary of the Association of Movie Producers of Nigeria in the Federal Capital Territory (FCT), Dr. Asein articulated the core objective of the initiative: "by disrupting online piracy, we are protecting the future of our creatives." This statement underscores the understanding that safeguarding intellectual property is intrinsically linked to the long-term viability and growth of Nigeria's creative sectors.

Dr. Oluwatobiloba Moody, the Director of the WIPO Nigeria Office, echoed this sentiment, reaffirming WIPO's unwavering commitment to defending digital intellectual property rights. She highlighted that this collaborative partnership signifies a growing determination to empower African creators by providing them with the necessary tools and frameworks to protect their work in the digital realm.

Representing the influential Nollywood film industry, the President of the Association of Movie Producers (AMP), Dr. Queen Blessing Ebigieson, lauded the initiative as a pivotal moment for film producers. "Our industry has suffered greatly from piracy. This initiative offers the tools and support we need to push back and thrive," she stated, conveying the optimism and anticipation within the filmmaking community.

The multi-faceted project is designed to strengthen existing enforcement mechanisms against online piracy, raise public awareness regarding the importance of copyright, and provide comprehensive capacity building across the creative industry. Experts, including WIPO's Dr. Tobias Bednarz, intellectual property consultant Michael Akpan, and enforcement specialist Dr. Ioannis Kikkis, contributed their technical expertise, offering valuable insights into the campaign's scope and strategic approach.

With widespread support garnered from key stakeholders including producers, law enforcement agencies, telecommunications firms, and intellectual property professionals, this WIPO-backed initiative represents a significant milestone in Nigeria's ongoing battle against digital content theft. It is anticipated to provide a substantial boost to the long-term sustainability and economic viability of Nollywood and the broader creative industry, fostering an environment where innovation and artistic expression can flourish.