SquirrelPR Launches GoBorderless.Africa to Reinvent Sponsored Content Distribution for African Brand and Communication Teams

Today, African PR technology company, SquirrelPR unveiled GoBorderless.Africa, a no-subscription, on-demand sponsored content marketplace designed to radically improve how brand, communication, and marketing teams execute media visibility campaigns across Africa.

GoBorderless.Africa enables users to place sponsored press articles directly with verified news outlets in multiple African markets, including Nigeria, Ghana, Kenya, South Africa, Egypt, and Côte d’Ivoire, all from a single, self-serve platform. Whether launching a new product, announcing a strategic partnership, running a perception campaign, or implementing a regional SEO backlink strategy, users can now browse a catalogue of top-tier publishers, view their pricing and publishing terms, and submit stories directly for review.

“For far too long, African communications professionals have had to work with fragmented, informal processes just to secure media placements,” said James Ezechukwu, Co-founder of SquirrelPR. “GoBorderless.Africa replaces that friction with structure, transparency, and speed - it’s modern media buying for modern storytelling.”

Publications available on the platform include TechCabal, Pulse Ghana, Nairametrics, The Africa Report, BusinessDay, Business Insider Africa, and others. Each listing includes the outlet’s name, pricing, turnaround time, and category - allowing users to build targeted, cross-border campaigns with speed and clarity.

Africa’s media landscape remains among the most fragmented in the world. Thousands of newsrooms operate independently across regions and languages, with no centralized pricing or editorial standards. As a result, communications teams often struggle to scale their visibility across multiple markets without relying on expensive PR agencies, ad hoc freelance agents, or inconsistent delivery timelines. Worse, payments to media partners are often difficult across borders, leading to project delays and failed executions.

GoBorderless.Africa bridges this gap. By centralizing discovery, pricing, publishing, and payment into one trusted platform, it helps agencies, government communication teams, and in-house marketers execute with confidence. It also offers media outlets a new revenue model by monetizing sponsored editorial space without compromising credibility.

“We’re enabling professionals to tell bigger stories, in bigger places,” Ezechukwu added. “And we’re giving African media a stronger bridge to the brands that want to support them.”