In a significant step toward broadening financial inclusion, Cowrywise, a leading Nigerian investment technology firm, has partnered with its sister company, CFTL Digital, a licensed digital sub-broker, and Meristem Stockbrokers Limited to unveil a groundbreaking stock investment platform. The initiative, announced at a press event themed “A Partnership That Moves the Market Forward,” aims to empower Nigerians with accessible tools to invest in the Nigerian capital market and build long-term wealth.
The new feature, integrated into the Cowrywise app through CFTL Digital, allows users to invest in stocks with as little as N5,000, making wealth-building opportunities available to a wide range of Nigerians, from students to seasoned professionals. The platform, named Stocks by Cowrywise, combines Cowrywise’s cutting-edge digital innovation with Meristem’s robust market infrastructure, creating a seamless and secure investment experience.
At the launch event, Grillo Adebiyi, Marketing Manager at Cowrywise, emphasized the platform’s user-centric approach.
“Cowrywise’s products encapsulate the needs of the everyday Nigerian looking to build wealth in a way that fits their lifestyle and their pocket. Our users can start investing with as little as N5,000. With this new stock product, we’re creating even more opportunities for Nigerians to grow their financial futures.”
The platform offers a suite of tools designed to empower investors with informed decision-making. Yarmirama Ashama, Product Lead at Cowrywise, highlighted features such as a real-time market dashboard, liquidity ratings, educational resources, and detailed company insights. These tools aim to equip users with the knowledge and confidence needed to navigate the stock market effectively.
Meristem Stockbrokers, with over two decades of expertise in Nigeria’s capital market, provides the regulatory and operational backbone for the platform. Adefemi Taiwo, Head of Marketing and Corporate Communications at Meristem, underscored the partnership’s transformative potential.
“We do not just execute trades; we enable confidence. Our infrastructure and commitment to best execution ensure that every investor, no matter their background, has access to world-class capital market services. Partnering with Cowrywise wasn’t just a strategic decision; it was a shared vision to disrupt the market and move it forward.”
The partnership enables users to invest in up to 140 companies listed on the Nigerian Exchange, offering opportunities for portfolio diversification and wealth creation. Beyond technical integration, the collaboration reflects a shared commitment to financial inclusion and literacy. By lowering the entry barrier to stock investment, Cowrywise and Meristem aim to reshape the narrative around who can participate in Nigeria’s capital market.
Industry analysts view the launch as a pivotal moment for Nigeria’s financial ecosystem, particularly as digital platforms continue to drive economic participation. With its intuitive interface and robust infrastructure, Stocks by Cowrywise is poised to attract a new generation of investors, fostering a culture of wealth-building across the country.