Ferrari has taken a major step into the electric era with the unveiling of the technology behind its first fully electric car, the Elettrica. The luxury carmaker showcased the vehicle’s production-ready chassis at its Maranello headquarters in northern Italy, marking a pivotal moment in its 77-year history. Though the Elettrica’s final design remains under wraps, the display of its inner engineering — complete with battery pack and electric motors — signals Ferrari’s readiness to enter the EV market in 2025.

However, while the reveal highlights Ferrari’s technological evolution, the company made it clear that the electric shift will be measured rather than radical. Petrol and hybrid models will continue to dominate its lineup until 2030. Under its updated strategy, Ferrari plans for its portfolio to comprise 40% internal combustion engine (ICE) cars, 40% hybrids, and just 20% fully electric vehicles by the end of the decade — a more conservative approach than its 2022 target, which envisioned 40% EVs.

Chairman John Elkann described the Elettrica as a symbol of Ferrari’s enduring balance between heritage and progress. “With the new Ferrari Elettrica, we once again affirm our will to progress by uniting the discipline of technology, the creativity of design and the craft of manufacturing,” Elkann said at the presentation.

Ferrari’s new “e-building” in Maranello will serve as the hub for its electric ambitions. The company emphasized that all critical EV components — including high-voltage batteries, inverters, and e-axles — are being developed and built in-house, reinforcing its tradition of engineering excellence. Yet, according to sources cited by Reuters, Ferrari does not plan to introduce a second EV before 2028, reflecting caution amid limited demand for high-performance electric luxury cars.

To maintain its growth momentum, Ferrari will continue releasing an average of four new models per year between 2026 and 2030. This consistent rollout strategy has been central to sustaining excitement among its affluent clientele and attracting new customers.

Beyond the racetrack, Ferrari is also expanding its lifestyle footprint. Its active client base has surged by 20% since 2022, now totaling about 90,000 owners. To cater to them, the brand plans to open new “Tailor Made” centres in Tokyo and Los Angeles in 2027, where clients can customize every detail of their vehicles. The company also reaffirmed plans to launch flagship lifestyle stores in London and New York by 2026, further blending luxury fashion, design, and automotive artistry.

By unveiling the Elettrica while reaffirming its commitment to petrol and hybrid power, Ferrari appears to be charting a pragmatic path into the future — one that honors its legacy of performance and craftsmanship while cautiously embracing the inevitability of electrification.