Entries commenced on Wednesday, September 30, 2025, and will run through October 30, 2025. Late entries will still be accepted from November 1 to November 5, 2025, though at higher submission fees.
Interested participants can visit the newly redesigned official LAIF website at www.laif.com.ng and click on “Submit Entries” for detailed information on award categories, rules, and the online submission process. Standard entry fees are set at N75,000 per entry and N200,000 for campaign submissions, with late submissions priced at N100,000 per entry and N250,000 for campaigns.
Commenting on the milestone year, LAIF Management Board Chairman Jay Chukwuemeka emphasized the significance of the 20th Anniversary, describing it as a celebration of two decades of creative excellence in Nigeria’s advertising and marketing industry.
“This is an opportunity for agencies to showcase their most innovative and impactful campaigns,” Chukwuemeka said, urging industry professionals to seize the moment and submit their best work.
The awards will culminate in the 2025 LAIF Creative Festival, a two-day event scheduled for November 29–30, 2025, promising a showcase of Nigeria’s brightest creative talents and thought leadership in the advertising and marketing space.
With its milestone anniversary, the LAIF Awards continues to be a benchmark for creativity and innovation, reflecting the evolving trends and excellence of Nigeria’s advertising industry.