The outreach, held recently, targeted secondary school students with the goal of helping them understand the dangers of piracy and the importance of protecting creative work from an early age.
Inspiring the Next Generation of Creative Protectors
The interactive session featured legal experts and key figures from Nigeria’s creative industry, who engaged students through storytelling, games, and open discussions. They explained how piracy robs filmmakers, musicians, writers, and other creatives of fair reward, discourages investors, and limits opportunities for young talent.
The highlight of the event was a lively session led by Mr. Obafemi Agaba, a legal practitioner and intellectual property expert, who broke down complex subjects such as copyright, trademarks, and creative ownership into relatable examples for the students.
“Every film you stream illegally, every song or book you share without permission, takes something away from the people who made it,” Agaba told the students.
“If you love Nollywood, Afrobeats, and Nigerian creativity, then you must help protect it. That’s how we build a stronger creative future.”
A Movement Rooted in Education
Students participated enthusiastically, asking questions, taking part in games, and pledging to become “cultural heroes” who will say no to piracy and promote originality in their communities.
Caroline Oghuma, Executive Head of Corporate Affairs at MultiChoice Nigeria, explained that the initiative forms part of a long-term strategy to nurture young Nigerians who understand the value of intellectual property.
“The fight against piracy can’t start and stop with creators; it has to begin in classrooms,” Oghuma said. “The future of Nollywood and Nigerian music is sitting right in front of us. If we teach young people to value originality and respect creators, we secure the future of our creative economy.”
Support from Regulators and Educators
Representatives of the Nigerian Copyright Commission (NCC) also attended the session. Mr. Charles Amudipe, Deputy Director of Operations at the NCC, commended MultiChoice for its proactive approach, describing awareness as one of the most effective tools in curbing piracy.
“By bringing this conversation to students, we’re not just enforcing the law; we are shaping values that will protect creativity for generations to come,” he said.
Mr. Oyewale Taofik, Vice Principal of Kuramo Senior College, praised the initiative, noting that many students had never understood the implications of piracy until the session.
“Many of our students and even staff did not realise that forwarding movie links or buying pirated CDs was a form of theft. Today, they’ve learnt that creativity deserves respect and that they can be ambassadors of originality,” he said.
Building Momentum Against Piracy
The sensitisation forms part of MultiChoice Nigeria’s broader campaign to raise nationwide awareness against piracy. The movement continues with the upcoming Walk Against Piracy, scheduled for November 27, 2025, in Lagos, ahead of National Anti-Piracy Day on November 30.
The walk will bring together actors, producers, writers, directors, broadcasters, regulators, and fans in a public show of solidarity for the protection of intellectual property.
Through these sustained efforts, MultiChoice Nigeria continues to reinforce its role as a champion of originality and a driving force for a creative industry that is fair, rewarding, and globally respected.