The initiative, titled “One Pot, One People: The Taste of Home,” seeks to spotlight the unifying power of food in a country celebrated for its cultural and culinary diversity. Through the campaign, Onga invites Nigerians across all regions to share in the flavors that define their communities — from Miyankuka in the North to Ayamase in the West, Oha Soup in the East, and the universally adored Jollof Rice that bridges every table.
According to Adebola Williams, Marketing Director at Promasidor Nigeria Limited, the campaign is more than a marketing initiative; it is a symbol of the shared experiences that bind Nigerians together.
“Onga believes that the same flavor that seasons our meals also seasons our unity,” Williams said. “This Independence Day, and throughout October, we are celebrating Nigerians by sharing meals nationwide. In doing so, we honor our diversity while reaffirming the common bond that links us all.”
At the heart of this message is Onga’s enduring slogan, “Onga, The Taste of Home.” The company says the phrase captures the emotional essence of home — the laughter over a simmering pot, the stories shared at mealtime, and the comforting aroma that connects people across regions and backgrounds.
Omotayo Olaobaju, Culinary Category Manager at Promasidor Nigeria Limited, reinforced this sentiment, noting that food remains one of the strongest threads in Nigeria’s social fabric.
“The joy of a shared meal is the joy of being Nigerian,” Olaobaju said. “Whether with family at home or friends gathered together, Onga is proud to be the flavor that makes these moments special. As we celebrate 65 years of independence, we reaffirm our commitment to nourishing Nigerians with delicious, memorable meals.”
Through the “One Pot, One People” campaign, Onga reiterates its place not just as a seasoning brand but as a cultural bridge — celebrating Nigeria’s milestone with the universal language of food. By encouraging shared culinary experiences, the brand underscores that the true Taste of Home is also the taste of resilience, belonging, and national pride — the flavors that define Nigeria’s 65-year journey of unity and identity.