Tag Deodorant has reinforced its dedication to promoting everyday grooming with a perfect mix of freshness, luxury, and affordability for young Nigerians eager to look good, feel confident, and express their individuality.
The brand made this reaffirmation during its recent campus activation at Yaba College of Technology (Yaba Tech) — an event that drew hundreds of students eager to experience the lively “Tag lifestyle.” The activation, filled with energy and colour, reflected the brand’s youthful spirit and commitment to building deeper connections with its core audience.
Students enjoyed an afternoon of interactive experiences that combined entertainment, self-expression, and personal care awareness. The event featured dance contests, skipping challenges, snooker games, and creative competitions, transforming the campus into a hub of fun and engagement. Participants also received branded gifts, samples, and exclusive product discounts, making the experience both exciting and rewarding.
From the stables of Imperio International Limited, Tag has quickly become one of the fastest-rising deodorant brands in Nigeria’s personal care industry. Known for its premium yet affordable quality, Tag offers seven fragrance variants crafted to match different personalities and moods, providing up to 48-hour freshness and protection.
Speaking at the event, Roseline Abaraonye, Marketing Director at Imperio International Limited, emphasized the brand’s ongoing mission to empower young Nigerians with products that complement their lifestyle and grooming habits.
“Because this is an environment filled with young people, Tag — being a vibrant, youthful brand — fits perfectly with the community. That’s why we are promoting it strongly among young Nigerians,” she explained.
Abaraonye noted that the decision to bring the activation to Yaba Tech was a strategic move to engage directly with a key demographic. She described the youth audience as “vibrant, influential, and future-focused,” adding that Tag’s message resonates with their creativity, ambition, and pursuit of confidence.
“We see our young consumers as trendsetters who value freshness and self-expression,” she continued. “Tag is there to accompany them through their busy schedules — from lectures to social events — keeping them refreshed and confident all day.”
Students at the event shared glowing feedback. Sherifat, a Food Science and Technology student, said she opted for the Ultra Dry Whitening roll-on after her friends recommended it for its gentle feel and pleasant fragrance. Favour Nicole, a Computer Science student, purchased a full carton, calling Tag her “go-to deodorant” for its effectiveness and affordability. Sherif Ayomide from Building Technology also stocked up for himself and friends, praising the product’s fresh scent and long-lasting protection.
Abaraonye reiterated that Imperio’s philosophy is built on “affordable luxury” — offering high-quality products that don’t strain consumers’ budgets.
“Imperio is known for making premium, high-quality products at affordable prices. Tag is no exception — it’s a wonderful deodorant available in multiple variants, providing all the freshness and confidence our customers desire,” she said.
With initiatives like the Yaba Tech activation, Tag continues to strengthen its visibility and relevance among young Nigerians. The campaign not only promoted the brand’s growing product line but also highlighted its deeper purpose: empowering youth to express themselves boldly and live confidently, every day.
Through sustained engagement, product innovation, and a pulse on youth culture, Tag Deodorant is solidifying its position as the fragrance of choice for Nigeria’s vibrant, style-conscious generation.